Today I’m interviewing someone I’m super lucky to call a friend who is a powerhouse in the food industry. From publishing a cookbook after winning Jamie Oliver’s The Greatest Cookbook Challenge TV show to launching her Thai-inspired sauces and snacks into retailers such as Co-Op and Selfridges, she’s doing it all.

This is her story…

 I’m super excited to be interviewing Lotte Unwin today, marketing expert and founder of The Copy Club. The Copy Club is a fantastic community and membership for anyone working in marketing.

I was part of it when I launched Banana Scoops and it was incredible, so I was really keen to interview the amazing Lottie and find out all about how she grew her community to over 1k paying customers!

This is honestly such an amazing conversation, covering not just how to get started building an engaged community of customers online, but also how to keep it growing and how to keep it authentic.

Enjoy!

PR can be a daunting topic and lots of founders avoid it because they think it’s too expensive or takes too long. But let me tell you, with a few quick tips, you can do your own PR and start seeing benefits in no time.

That's why I'm thrilled to introduce today's guest speaker, Rosie Davies-Smith, the founder of PR Dispatch, an online membership platform dedicated to helping business owners do their own PR.

I've known Rosie for years, so I was super excited to bring her onto the podcast to share with you all the secrets around PR and how you can do it yourself. She started the business as a side hustle, but it quickly grew to become her full-time business in 2020 - and she’s got the best PR tips for you.

Happy listening!

I’m thrilled to say that today’s guest is Heinin Zhang, the co-founder of YHangry. If you haven’t heard of them, YHangry is essentially the AirBnb of private parties, where you can book a chef to cater for your at-home parties so you can focus on socialising instead of cooking and cleaning.

She started the business in 2017 with her co-founder, and since then, they’ve raised over £3M in investment as a team of two female founders, they’ve been on Dragon’s Den, named Forbes 30 Under 30 and have become a leading player in the food industry.

Raising funds is never easy, so hopefully this episode sheds a light into their journey and you can take some tips from them!

Hope you love it!

Today I’m super excited to be interviewing Steph Giordano, the founder of Baked By Steph. A brand that creates the most gorgeous personalized, hand-iced treats, and I've been following them for years.

In this episode, we cover everything you need to know about building a loyal following on social media. With over 120k followers on Instagram and TikTok, Steph has found the secret to engaging with followers online and turning them into repeat customers.

Steph's success is honestly so impressive - moving to a professional bakery, hiring a team of 16, and partnering with amazing brands such as MAC, Leon, and Disney… all whilst using social media as her only marketing channel up until 2022. There's definitely a thing or two we can learn from her.

Welcome to another episode of the Moxie Sessions!

The Moxie Sessions podcast is all about sharing the inspirational and brutally honest behind the scenes of what it takes to start and grow a successful business.

I'm Jess Salamanca, the host of this episode and the founder of Moxie Club where we help female founders make waves through 1:1 coaching, events, and community. 

Today's guest Rimi Thapar, the co-founder of the fastest-growing vegan chocolate brand in the UK, LoveRaw. She started the business back in 2013 with a budget of £600 and has gone on to sell millions of vegan chocolate bars as well as secured a multimillion-pound investment from Blue Horizon Venture

In this episode, we discuss:

• Her journey starting the business from her kitchen table with only £600 and two kids
• The soul-destroying experience of recording her episode of Dragon’s Den and turning down an investment offer from Deborah Meaden
• The resilience and strength that it takes to run a successful business whilst raising three kids.

LET'S CONNECT!
Jess Salamanca, Moxie Club: Instagram  & Website
Rimi Thapar, LoveRaw: Instagram & Website

Welcome to another episode of the Moxie Sessions!

The Moxie Sessions podcast is all about sharing the inspirational and brutally honest behind-the-scenes of what it takes to start and grow a successful business.

I'm Jess Salamanca, the host of this episode and the founder of Moxie Club where we help female founders make waves through 1:1 coaching, events, and community. 

Today's guest is the amazing Clare Alexander, a fashion brand consultant and retail mentor with over 25 years of experience in the fashion industry and who is now helping small brands and emerging designers start and scale their retail brands.

Some of the amazing learnings from this episode include:

• How to grow your business in a sustainable way, without giving into overly ambitious goals that lead to burnout
• The different mindset blocks and fears that come into play when trying to self-promote your business and yourself as an expert.
• How self-promotion isn't a dirty word and something we should all be comfortable with

LET'S CONNECT!
Jess Salamanca, Moxie Club: Instagram  & Website
Clare Alexander: Instagram & Website

Welcome to another episode of the Moxie Sessions!

The Moxie Sessions podcast is all about sharing the inspirational and brutally honest behind the scenes of what it takes to start and grow a successful business.

I'm Jess Salamanca, the host of this episode and the founder of Moxie Club where we help female founders make waves through 1:1 coaching, events, and community. 

Today's guest is the amazing Gracie Tyrrel, the founder of Squirrel Sisters. They make healthy, no-added-sugar, and natural snacks including raw brownie buts, bars, and nuts now sold in over 2000 retailers.

Some of the amazing learnings from this episode include:

• The process of going from co-founder to solo director 
• How to manage the day-to-day finances of your business
• Getting into 2k retail shops with no external investment
• Facing sexism when trying to raise funds
• Overcoming a 50% sales drop during covid due to changes in the category and consumer demand
• Emotionally dealing with a de-list -  a business nightmare
• What to do when your motivation waves and you feel a bit low

LET'S CONNECT!
Jess Salamanca, Moxie Club: Instagram  & Website
Gracie Tyrrell, Squirrel Sisters: Instagram & Website