Ready to up your sales page copywriting game?

Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks.

Ever wondered how the right language can make or break your sales page? We dive into the art of connecting with your audience through authentic customer insights. Learn how to speak your customer's language by gathering intel from interviews, participating in online communities, and leveraging SEO tools. Our discussion emphasizes the power of relatable, jargon-free narratives that resonate deeply with potential buyers, ensuring your message hits the mark every time.

From starting with a messy first draft to refining your copy for clarity and impact, Linda shares her invaluable insights on capturing your audience's attention and driving conversions.

Ready to turn your sales page into money in the bank? Tune in to listen!

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Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products.

For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professionals face, such as underpricing and neglecting business fundamentals.

We'll guide you through avoiding a pricing race to the bottom and developing a sustainable, holistic business strategy that ensures long-term success.

And we've got practical steps to help you boost profitability, common pricing mistakes and explore effective discount strategies that align with broader marketing goals.

This episode is packed with insights that will empower you to master the important art of pricing to build a thriving business.

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Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad.

Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and Indonesia. She highlights her unique lifestyle and offers practical tips for anyone dreaming of combining work with travel.

Whitney also talks about the pivotal role of effective communication in building a brand that goes beyond logos and colors. She explains how creating a trustworthy relationship with customers starts with a memorable first impression and consistent messaging.

Establishing a strong brand identity is crucial. Whitney emphasizes the importance of grounding your brand in your passion and including your personal story to create an emotional connection with your audience. She warns against the pitfalls of mimicking competitors and the dangers of frequent rebranding.

Whitney shares her blueprint for evaluating your brand's effectiveness, choosing purposeful design elements, and maintaining consistency to ensure customer recognition and loyalty. Tune in to gain practical advice that will help your business build a lasting, memorable brand presence!

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Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing.

Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a specific industry can make your SEO efforts more effective and the foundational elements every small business should understand to climb the search engine ranks.

Doug shares invaluable advice to help you navigate the evolving SEO landscape. This episode is packed with actionable strategies and expert insights to elevate your business’s online visibility and performance.


#SEO #SEOhelp

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When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists.

That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, for some tips. In this episode, he shares:

• How strategic storytelling in press releases can significantly boost your business's credibility and sales;
• Practical tips on crafting impactful press releases that resonate with journalists,
• Capture journalists' interest by weaving in use case studies, quotes, and relevant data, working much like wrapping a message in "cheese";
• The pivotal role of PR for initial press coverage for startups;
• ROI of PR against paid advertising campaigns;
• The challenges journalists face with off-targeted emails;
• Solutions for crafting SEO-friendly press releases.

Plus, gain access to Mickie's free masterclass on strategic press releases, ensuring your PR efforts yield maximum results.

Don't miss this episode packed with valuable insights so you can release a press release with confidence and get the press coverage you need!

#publicrelations #pressreleases

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Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out.

With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video messages to strategic partnerships, get ready to transform your approach and make your brand memorable.

Join Janice as she shares actionable insights and creative strategies to elevate your marketing efforts. Tune in and let’s make your marketing efforts not just effective, but unforgettable.

Visit the show notes page at https://myweeklymarketing.com/61

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Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert.

Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID to find her passion for copywriting is truly inspiring. She shares her journey and emphasizes the importance of balancing creativity with technical skills to thrive in the world of email marketing.

In this episode, we'll dive into

• Practical strategies for small business owners looking to grow their email lists effectively through segmentation
• Engage your audience by understanding their preferences for lead magnets and content types, and
• How allowing subscribers to self-segment can enhance engagement and retention
• How to vary the frequency and content of your emails based on client history and engagement
• The importance of tracking metrics like open rates and click rates to refine your strategy
• Creating more personalized and relevant email content

This segment offers invaluable insights for optimizing your email marketing efforts that you won't want to miss!

Show notes: https://myweeklymarketing.com/60

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When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teaching and training clients to do their own marketing.

In this episode, we chat about a gamut of topics related to small businesses, including...

• What it’s like running an agency with your sister
• How to work smarter, not harder
• Where your business needs to be to grow
• Why to stop following your competition
• How to define your brand
• Getting ideas and finding inspiration
• Why their ultimate goal is for their clients to fire them!
• Dealing with marketing overwhelm
• AGILE marketing, and more!

Join us as we cover a myriad of topics related to small businesses and have some fun in the process. Click to listen!

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• Apply to be featured on My Weekly Marketing!