Christopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our slack channel on a regular basis. His insights into the latest news about data analytics, automation, and generative AI, have been immensely valuable to or team, and we are thrilled he accepted our invitation to be a guest on Content Marketing, Engineered podcast.

In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, asks Chris all of our burning questions about generative AI. They discuss the challenges and opportunities that arise when using generative AI or in-platform AI tools, and he provide a unique perspective about how AI should really be used as a research tool - something technical marketers can use to increase their knowledge of highly complex industries. They discuss AI disclosures to stay compliant with recent EU regulations, copyright issues, and a framework to help you decide which tasks are truly worthy of AI.

They also have a conversation about the rise of AI generated, no-click search and how marketers should update the way they approach content marketing.

Resources

• Connect with Christopher on LinkedIn
• Connect with Morgan on LinkedIn
• Learn more about the Trust Insights
• Related Episode: Generative AI for Marketing - Maintaining Trust and Building an AI Policy
• Related Episode: Optimizing for LLMs and Google's SGE with Dale Bertrand