• Navigating the Edge: Balancing Edgy Names and Brand Strategy

  • Jul 30 2024
  • Length: 7 mins
  • Podcast

Navigating the Edge: Balancing Edgy Names and Brand Strategy

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  • Summary

  • NameStormers CEO, Mike Carr, discusses the impact of brand names across age groups, emphasizing that while memorable names can spark conversation, they may not support broad demographic expansion. He underscores the role of controversy in making names engaging but warns about considering consumer emotions in purchasing decisions. Carr notes challenger brands disrupt with edgy names and advises balancing uniqueness with market appeal for growth.
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Marketing Economics
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