In this episode, Lexie Smith talks with Peter Shankman, a 6x best-selling author, speaker, and entrepreneur. In the world of media he is best known for founding HARO; an online service for journalists to gather feedback from the public, and a newer service called Source of Sources. Additionally, Peter is a marketing expert for several national and international news channels, including Fox News, CNN, and MSNBC, and is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

Peter's conversation delves into the core principles of SOS, highlighting its simplicity and efficiency in connecting reporters with knowledgeable sources. He shares insights on how SOS improves upon its predecessor by incorporating the immediacy and directness that made HARO a game-changer in the PR world. Peter also offers valuable tips for crafting effective pitches, stressing the need for brevity and relevance. Tune in to discover how SOS is setting a new standard in media sourcing and learn from Peter’s extensive experience in both journalism and entrepreneurship.

Here’s What You’ll Learn:

• Discover how Peter transitioned from a journalism major and fashion photography student to a successful entrepreneur and media expert.
• Understand the origins and evolution of Help A Reporter Out (HARO), the revolutionary platform for connecting journalists with sources.
• Learn about SOS, Peter's latest venture designed to improve and simplify the way journalists find sources, and how it builds on his previous work with HARO.
• Explore how Peter built trust over his career and why it is crucial for successful PR and media relations.
• Discover why the immediacy of email communication was a key factor in HARO's success and how SOS maintains that principle.
• Gain insights into how Peter's personal network and interactions have contributed to his success and the growth of SOS.
• Learn about the strategic partnership between SOS and Muck Rack, and how it enhances the value of both platforms for journalists and sources.
• Understand the common pitfalls in PR and media relations, such as off-topic pitching and unnecessary preliminary information requests.
• Hear Peter's advice on how PR professionals can make journalists' lives easier and the broader impact of creating valuable, respectful relationships in media.

Social Links:

• Website: https://www.shankman.com/
• LinkedIn: https://www.linkedin.com/in/petershankman/
• Instagram: https://www.instagram.com/petershankman/?hl=en

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