No Brainer - An AI Podcast

De: Geoff Livingston and Greg Verdino
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  • Resumen

  • AI is changing everything, including how leaders build their companies, strengthen their brands, and create demand. In this bi-weekly podcast, Greg Verdino and Geoff Livingston share the big news, trends, and lessons learned from AI evolutions as they impact business leaders. From observations inside the enterprise to the biggest AI announcements and everything in between, get the latest information you need to succeed.
    Copyright 2024 All rights reserved.
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Episodios
  • NB 37: ChatGPT is the Excel Spreadsheet for Generative AI

    NB 37: ChatGPT is the Excel Spreadsheet for Generative AI
    Jul 31 2024
    In this episode of No Brainer, Geoff is joined by successful serial entrepreneur Andre Yee, Founder and CEO of Tiga AI. They have a great conversation about the future of AI and its impact on sales and marketing. Andre brought his wisdom, offering insights like, “ChatGPT is the Excel spreadsheet of generative AI.” ChatGPT is a powerful tool, like Excel. But it takes more than a tool to realize true productivity gains. Real results require that companies invest in task- or process-specific AI solutions. In another key insight, Andre dropped a bomb, offering that “Generative AI has a deflationary effect on personalization.” His comments revolve around the cheapening of personalization around singular human behaviors. As a result, generated content hangs on singular life points that turn off customers more than engage them. Listen to the whole episode to get a thoughtful view of AI’s impact on sales and marketing. Chapters 00:00 Start 02:53 Generative AI as an impact event on sales and marketing 08:17 Evolution of sales development representative (SDR) role and AI’s impact on the position 14:43 Changes in marketing leadership and technology, including the CMO role 17:36 AI and machine learning in marketing and how it works with generative AI 24:50 Google's potential acquisition of HubSpot, and the challenges for incumbent big tech companies adapting to AI 29:57 Personalization is getting deflated, and it needs to become more relational About Andre Yee and Tiga.AI Andre Yee is the Founder of Tiga.AI, a company that actively prospects leads for companies by learning details about your target accounts and contacts at scale. He is also the founder and former CEO of Triblio, which he led to successful exit to International Data Group (IDG), a global B2B media and data company. Prior to founding Triblio, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Before his time at Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software. Connect with Andre: Visit www.tiga.ai for more information or to request a demo Connect with Andre Yee on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 m
  • Episode 36: Separating AI Hype from Hope. An AI Knowhow Podcast Takeover

    Episode 36: Separating AI Hype from Hope. An AI Knowhow Podcast Takeover
    Jul 17 2024
    In this special episode, the AI Knowhow podcast team – Knownwell CEO David DeWolf, CMO Courtney Baker, CPO Mohan Rao, and CSO Peter Buer – take over the No Brainer podcast to dive into how to decipher AI hype and (perhaps) overambitious hope. Is AI poised to solve all of humanity’s problems? Or are we headed for a tech-driven catastrophe? This episode of AI Knowhow dives into the polarizing world of AI hysteria to separate the hype from the hope. Courtney, David, and Mohan break down where AI has been overhyped and where genuine hope lies. They discuss the foundational models in AI, the future of AI hardware, and the realistic applications of generative AI. David also shares insights on the potential of AI to transform enterprise operations, focusing on collaboration and knowledge management, while Mohan explores how AI can create hyper-personalized experiences for users. For the AI Knowhow interview segment, our very own Geoff Livingston joins Pete Buer to discuss the current state of AI in marketing and beyond. They highlight the integration of generative AI with machine learning and analytics, and how this blend could drive real enterprise value. All of that PLUS this episode kicks off with a segment called “Take a Lap, David,” revisiting one of David’s Hot Takes from a few months back. David predicted that the rise of Nvidia and AI in general would spell the beginning of the end of the dominance of the FAANG stocks. Specifically, David suggested that Amazon would be the company to falter because competitors like Microsoft and Google would make gains in their cloud and AI offerings. Venture capitalist Tomasz Tuzung recently covered what may be the beginning of this trend in a post titled When 1% Market Share Shifts Represent $5b of Market Cap. Knownwell is an AI startup that helps you reimagine your business in the AI Era. They are heavily focused on the professional services market. https://knownwell.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 m
  • NB35: The Human Touch in AI: A Conversation with Lisa Adams

    NB35: The Human Touch in AI: A Conversation with Lisa Adams
    Jul 1 2024
    In this conversation, Geoff Livingston interviews Lisa Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza Adams and Geoff Livingston touch on the rise of PR, the importance of creating personalized and engaging experiences on websites, as well as the need to diversify marketing strategies beyond relying solely on search engines. Finally, they explore the role of brands in elevating the customer experience and building trust in AI, and how Apple may lead the way. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 m
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