• How I choose high-impact projects for my company
    Jul 16 2024

    I recently had a chat with a fellow entrepreneur about how we manage our projects and stay productive. It got me thinking about my own process, so I decided to break it down for anyone else juggling a million ideas with limited time. 0:00 - The conversation that sparked this breakdown 1:01 - Step1: Quarterly project selection 1:51 - Step 2: Avoid mid-quarter project additions 2:38 - Step 3: Continuous idea capture 3:25 - Step 4: Monthly idea sorting 4:50 - Step 5: Quarterly deep dive 5:26 - Step 6: Defining project scope 6:07 - Step 7: Scheduling and resource allocation 6:30 - Real-world example Give it a try, adapt it to your needs, and see how it transforms your productivity and peace of mind.

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    8 mins
  • A step-by-step guide to set KPIs (the right way)
    Jul 12 2024

    In this episode, I discuss how to set and use Key Performance Indicators (KPIs) effectively. Drawing on my experience, I explain the difference between goals and KPIs, and the importance of focusing on leading indicators vs. lagging indicators.


    My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

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    5 mins
  • Gaming strategies to grow your business
    Jul 8 2024

    Hey everyone, in this episode of the Not Another Founder Show, I dive into the parallels between video gaming and business/marketing. I reveal how using advanced strategies and continuous learning can lead to success, just like when I got stuck in one of the earlier boss fights of Borderlands 3.


    My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

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    12 mins
  • Why your marketing campaigns are failing
    Jul 5 2024

    Ever wonder why some marketing campaigns absolutely fly while others fall flat?

    The secret is not about one big "yes," but rather about a sequence of tiny "yeses" that lead to the sale.

    Most marketers focus on the hook and pray for conversions. But the real magic happens in between. It's about crafting a journey that keeps your audience engaged at every step.

    Hook → Consider → Desire → Action

    Each stage is a psychological checkpoint. Nail them all, and you've got a winner on your hands.

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    7 mins
  • Do more of what already works
    Jul 3 2024

    Some people seem to effortlessly achieve success while others seem to be in constant struggle. The secret might be simpler than you think. Instead of constantly chasing the next big idea or reinventing the wheel, what if the key to massive growth was right in front of you? In this episode I talk about the idea of doing more what already works to achieve your goals.


    My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

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    4 mins
  • Why most businesses don't have a marketing strategy
    Jul 2 2024

    Is your business driving blind? In this video, I talk about why most companies lack a real marketing strategy and how this crucial oversight might be costing you customers and cash.


    My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

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    6 mins
  • The awkward pause test strategy
    Jul 1 2024

    In today's episode I talk about a nifty little tool to measure the strategic impact of your business. I call it "The Awkward Pause Test." This is perfect for entrepreneurs, executives, and anyone interested in maximizing the impact of their business or marketing strategy.


    My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

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    5 mins
  • The art and science of strategy
    Jun 28 2024

    In this video I talk about the balance between intuition and analysis when it comes to strategy.

    My company: https://www.revpathplus.com

    My personal website: https://www.matteotrovato.com

    Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/

    Follow me on X: https://x.com/matteotrovato_

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    7 mins