Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.

Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience.

1) Strengthen the Relationship Between You and Your Listeners

2) Convert Subscribers to Listeners

3) Share Additional Content with Your Subscribers

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.

They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: 

Which day of the week is everyone sending their campaigns? 

Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns

Which day of the week generates the most opens?

Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday

What time of the day generates the most opens?

Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).

And more takeaways in this episode.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

Has your business considered podcasting?

Or is your current business podcast not growing your brand?

Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!

You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.

+ Why are podcast websites so important?

+ What makes your podcast unique on social media?

+ What does monetizing your podcast really mean?

+ Why should your choice of podcast equipment be the LAST thing you need to consider?

+ What do experienced podcasters wish they would have known earlier?

Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.

The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session.

Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.