Episodes

  • E057: Operators in Session with Cherene Aubert
    May 22 2024

    00:00 Introduction

    03:41 Chaurene's Career Journey and Leaving Bobby

    08:06 Growth and Challenges at ILIA Beauty

    14:17 Lessons from Bobby and the Importance of Customer Obsession

    22:07 Skills and Insights from the Agency World

    27:25 Remote Work and Managing High-Performing Teams

    34:22 Generating Sustainable Growth

    36:38 Building an Organic Customer Acquisition Baseline

    37:38 Alternative Growth Strategies: New Products and Distribution Channels

    38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

    39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies

    39:29 Hiring the Right Talent and Creating a Holistic Compensation Package

    54:46 Focusing on High-Leverage Points for Maximum Growth


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators


    Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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    1 hr and 13 mins
  • E056: 9-Figure Brand Health Check
    May 15 2024

    00:00 Introduction

    00:32 International Expansion and Diversification

    01:28 Streamlining Logistics and Inventory Management

    11:31 The Challenges of Launching New Products

    12:55 The Benefits of Planning Product Launches in Advance

    28:26 The Impact of Digital Marketing on Sales

    30:24 Paid Ads and Physical Retail

    40:27 Challenges of Scaling a Business

    45:39 Building a Positive Work Culture

    54:56 The Importance of People Management


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email


    ⁠⁠⁠Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here:

    https://www.youtube.com/@MarketingOperators


    Visit Our Website: https://www.9operators.com/


    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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    1 hr
  • E055: The AI Takeover, Formal Education Decline, Ecom Tech Disruptions & The Future of Employment
    May 8 2024

    00:00 Introduction: Outsourcing, AI, and the Future of College Education

    03:44 The Impact of Remote Work on American Workers

    06:30 The Rise of the Global Workforce

    26:41 Reevaluating the Concept of Equity in a Global Economy

    27:39 The Rise of Robotics and AI in the Workforce

    29:07 Remaining Competitive in a Changing Job Market

    31:32 The Future of Credentialing

    35:09 The Gig Economy and the Freelancification of Work

    37:24 Government Policies and the Impact on Employment

    47:37 The Changing Nature of Education and Learning



    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email


    ⁠⁠⁠Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here:

    https://www.youtube.com/@MarketingOperators


    Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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    55 mins
  • E054: TikTok and Cool Brands
    May 1 2024

    00:00 Government Bureaucracy and Productivity

    07:05 Enforcement of Intellectual Property

    14:37 The Speed of Government Action

    30:45 The Impact on Brands and Creators

    41:04 Innovative Brands: Malbon Golf and Rude

    53:29 Challenges of Growing a Fashion Brand


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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    53 mins
  • E053: Temu & Politics
    Apr 24 2024

    00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and Vigilant in Protecting Your Business



    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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    1 hr and 2 mins
  • E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
    Apr 17 2024

    00:00 Introduction

    08:02 Transitioning from Agency to In-House

    30:34 Unlocking New Levels of Growth

    37:26 Expanding into Consumables and Higher-End Appliances

    46:29 Segmenting Ad Sets for New Product Categories

    57:37 Measuring and Comparing Creative Metrics

    01:08:28 Maximizing Potential through Editing Existing Creative


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


    Powered By:


    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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    1 hr and 11 mins
  • E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More
    Apr 10 2024

    00:00 Introduction and Overview

    09:04 Personalized Investing

    16:33 Growing your brand is hard

    27:50 Managing Illiquid Assets

    38:32 Employee Stock Ownership Plans (ESOPs)

    50:31 Investing in Growth Before It's Needed

    58:00 HexClad and Amazon

    01:09:24 Q1 Recap at Simple Modern


    Operators Exclusive Slack: ⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠


    Powered By:


    Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.https://www.northbeam.io/


    Sendlane.https://learn.sendlane.com/operators


    Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
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    1 hr and 17 mins
  • E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
    Apr 3 2024

    00:00 Introduction

    03:09 Panzerism: Trust No One

    04:06 Termination of Relationship with an Agency

    07:53 Success, Failure, and Overvaluing Contributions

    09:46 Building Trust and Hiring Practices

    13:32 Challenges with Meta Advertising

    15:00 Diversification into Other Channels

    25:17 Transitioning to Other Channels

    27:40 The Importance of Profitability and Knowing Your Numbers

    30:01 Dealing with Meta Performance Issues

    31:01 Navigating Conversion Lag and Meta Changes

    36:19 Balancing Growth and Efficiency

    47:17 The Power of Product, Market, and Channel

    48:40 The Success of Retail Stores

    57:37 Expanding into International Markets

    59:35 The Importance of Translating Content


    Operators Exclusive Slack: ⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠


    Powered By:


    Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.https://www.northbeam.io/


    Sendlane.https://learn.sendlane.com/operators


    Visit Our Website: https://www.9operators.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
    Show more Show less
    1 hr and 2 mins