Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundational marketing principles despite the digital shift.

Jen highlights the importance of storytelling and community building in marketing, regardless of the platform. They also discuss the challenges of navigating the vast digital landscape, the pitfalls of transactional marketing, and the need for authenticity and patience in successful campaigns. Additionally, they touch on the risks of engaging with inexperienced marketers and the significance of a holistic marketing strategy that leverages both traditional and modern digital approaches.

00:00 Introduction to the Digital Marketing Conversation
01:12 The Evolution of Marketing: From Traditional to Digital
02:02 Foundational Marketing Principles in the Digital Age
03:08 Expanding Reach: Addressing a Global Community
03:59 The Importance of Consistency and Authenticity
04:56 Navigating the Challenges of Digital Marketing
05:51 Identifying and Avoiding Marketing Missteps
07:26 The Long Game: Patience and Strategy in Marketing
08:42 Leveraging Content and Managing Expectations
13:28 The Science Behind Successful Content Creation
14:59 Conclusion: The Power of Expertise and Collaboration

https://offtherecordmarketingdeconstructed.buzzsprout.com

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About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

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Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

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Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion touches on big names like Mark Cuban, tech companies, and venture capitalists as potential purchasers, considering the platform's target demographic and its influence on small businesses and influencers.

It also delves into the broader implications of social media ownership, privacy concerns, and the political landscape affecting such acquisitions. The 5 & Rise Team also discusses the importance of authenticity in marketing and the challenge of maintaining a platform's user base amid changes, emphasizing the unique value influencers and creators bring to platforms like TikTok.

00:00 Exploring Potential Buyers for TikTok
00:57 The Intricacies of TikTok's Sale and Potential Buyers
02:42 Speculating on the Future of Social Media Platforms
04:01 The Impact of Social Media on Small Businesses and Creators
04:50 Considering LinkedIn as a Potential Buyer for TikTok
07:37 The Role of Influencers in TikTok's Success
10:09 The Importance of Diversification for Creators and Businesses
11:06 Government Influence and the Future of TikTok
18:02 Speculating on High-Profile Potential Buyers for TikTok
23:27 The Evolution of Social Media and Its Impact on Marketing

https://offtherecordmarketingdeconstructed.buzzsprout.com
=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/

5 & Rise Marketing Groups Founder & CEO Jennifer White introduces her newly assembled marketing team as they experience exponential growth. Specializing in adaptability over a narrow focus, the team discusses their backgrounds, roles, and the philosophy behind their approach to marketing.

With insights into the value of storytelling in brand building and a commitment to diverse skill sets, this round table session offers a behind-the-scenes look at how the team operates, highlighting their strategies for growth, scalability, and client service. Team members Cassidy, Kirk, and Shawn share their varied experiences and how they contribute to the team's dynamic approach to meeting the unique needs of their clients.

00:00 Building a Versatile Marketing Team: The Vision
00:32 Introducing the Five and Rise Podcast
01:45 Behind the Scenes: The Team's Journey and Skills
06:31 The Philosophy of Adaptability and Growth
10:41 Crafting Unique Stories in Marketing
12:28 Looking Forward: Growth, Team Expansion, and Sharing Success

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/