• Olympics CMO on Olympic glory and a Paralympic legacy

  • Jul 24 2024
  • Length: 1 hr and 31 mins
  • Podcast

Olympics CMO on Olympic glory and a Paralympic legacy

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  • Summary

  • Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar.

    Timestamps:

    00:00:00 - Intro
    00:00:51 - How did Greg get into marketing
    00:10:02 - Greg’s time at Eurostar
    00:17:47 - The longest champage bar in the world
    00:22:43 - Becoming the CMO of the London 2012 Olympics
    00:29:49 - How the team was pivotal for putting on the Olympics
    00:34:13 - The importance of the legacy of London 2012
    00:37:53 - Why the Paralympics became so prevalent in 2012
    00:45:38 - What happened after London 2012
    00:50:37 - From Olympics to Rising Pheonix
    01:01:05 - How to execute on big ideas - Magic and Logic
    01:16:35 - The power of persistence
    01:23:24 - Telling powerful stories about those with disability
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