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What if your approach to business sales is the very thing holding you back? Join us in this episode where we uncover the fine line between being too sales-driven and giving away too much for free. Discover how you can master the delicate balance that turns potential customers into loyal buyers without driving them away or leaving money on the table. We'll delve into real-life scenarios and personal stories to highlight how striking the right balance can transform your business.

Creators mentioned:
Heidi Priebe
Anna Bey

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The Art of Selling Expensive Programs to Smart People

Can selling high-ticket items become second nature?

Master the art of appealing to smart, discerning customers with items over $5,000 as Domi uncovers the secrets to success.

Learn how to avoid common pitfalls, like expecting instant bookings from video sales letters (VSLs), and instead, understand the necessity of delivering top-notch content right from the start.

We’ll reveal why presenting your best work in VSLs can establish trust and goodwill, and how genuinely valuable sales calls can convert skeptical customers by focusing on their needs rather than pushing for a sale.

Ever wondered if honesty truly pays off in marketing?

Explore the ethics and effectiveness of transparent marketing techniques aimed at savvy consumers.

Domi delves into the importance of truthfulness, highlighting how tactics like visible spot counters for events can foster trust, while deceptive methods can backfire.

Hear why "fake it till you make it" strategies often fail with discerning clients and appreciate the power of genuine representation. By prioritizing authenticity and sincere efforts, discover how you can build lasting credibility and successfully connect with your audience.

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Unlock the secrets to cost-effective client acquisition with our special guest, Vera, as she reveals the game-changing strategies behind successful reactivation campaigns. Many businesses miss out on golden opportunities by neglecting their existing client databases. Vera shares her expertise on leveraging email and SMS marketing to reconnect with past clients, transforming scattered and unorganized databases into powerful tools for business growth. Discover how simple steps like maintaining a clean client database, utilizing automation, and crafting strategic offers can lead to repeat business and reduced acquisition costs.

Ever wondered how automation can revolutionize your sales process? We dissect the benefits of using the Pulse Growth platform to streamline client reactivation campaigns. From managing emails and payment proposals to social media engagement, Vera explains how automation ensures consistency and efficiency. Learn about the effectiveness of SMS and WhatsApp campaigns in various regions and the critical role data and analytics play in preventing sudden downturns. This chapter emphasizes the need for a proactive approach to marketing and the importance of monitoring key metrics for sustained business growth.

Feeling overwhelmed by the multitude of tools required for online activities? Vera introduces Pulse Growth as the ultimate all-in-one solution to consolidate your marketing efforts. We discuss the platform's advantages, such as improved efficiency and transparency in managing social media, online proposals, and reputation management. With a single dashboard to monitor analytics across channels like Facebook and Google, business operations become more streamlined. Vera also highlights the significance of employee training and oversight, demonstrating how Pulse Growth’s comprehensive features can optimize your operations. Don’t miss out on her practical advice and an invitation to try the platform through a free trial and upcoming webinars.

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https://pulsegrowth.io/50-off-plan-professional

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