Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjM

It's 2050.

The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that.

And my question is, are you ready (and how will you get ready)?

That's what today's solo pod is all about:

1. Where AI is going
2. The old way of marketing
3. How AI will change marketing
4. What you can do about it
5. My five AI promises

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInM

The best marketing creates positive change.

When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.

Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.

While this was my first time having TWO guests on, it went waaay better than planned.

In our conversation, we discuss:

(1) How understanding your audience and context is crucial for effective marketing and communication.

(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships.

(3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.

(4) How podcasting is an effective platform for sharing stories and resources and building community engagement.

(5) The importance of pursuing hobbies and interests outside of work

// GUEST LINKS //

Timber's LinkedIn

Andy's LinkedIn

Appleton's Engaged Podcast

The Kosh Podcast

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7Fs

From Pastor to Product Marketing Guru, Anthony knows his stuff.

Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging.

In our conversation, we discuss:

(1) Marketing's role in generating product demand and making the sales process easier.

(2) The importance of effective positioning in guiding clear messaging and communications.

(3) How focusing deeply on a niche target segment leads to better results than a broad approach.

(4) Tips for crafting capabilities-based messaging that explains how customers use products.

(5) Examining how human tendencies like pride can negatively impact marketing if left unchecked.

// GUEST LINKS //

Anthony's LinkedIn

Fletch PMM website

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7M

Bolaji is a genius at content creation.

He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource.

He's also an incredible human who gives incredible introductions to his guests. For this episode, I did not even try to outdo him. I let the king be the king.

In our conversation, we discuss:

1 – Marketing is about understanding your audience and building relationships, not just persuasion.

2 – Storytelling ( > Data) is a powerful marketing tool.

3 – Build a community by featuring your audience in content creation.

4 – Make time for play outside of work to boost productivity and well-being.

5 – Adopt an attitude of understanding others before being understood.

// GUEST LINKS //

Bolaji's LinkedIn

Demand Wars

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQ

Trish Seidel is a self-proclaimed marketing big sister you never knew you needed.

Formerly a Growth Manager for Springly and currently the Head of Content for DJUST.

Her goal is simple: To give you the best 1:1 big-sister advice on all things marketing (Content strategy, SEO, Branding + visibility). And she did that in this episode.

Here are the top five learnings you will gain from our conversation:

1 – Marketing should focus on brand awareness and conversion, not closing deals.

2 – Personal branding is essential for modern marketers to differentiate themselves.

3 – Empathy and compassion should be core values for marketers in understanding audiences.

4 – Active listening with intention to understand others can build meaningful relationships.

5 – Finding moments of silence, gratitude and forgiveness daily through routines supports well-being and balance.

// GUEST LINKS //

Trish's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98

We have a misconception about content.

We also have the same one for life.

We believe we need to craft perfect experiences for meaningful connections.

We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."

There is truth in that: spending time on highly produced content rewards your audience.

And there is truth in this: Your audience is human and can get value from imperfect (aka human) content.

To avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.

Here is what you will learn from this episode:

• What low-fi content is and isn't
• How to balance this through the PESO model
• What low-fi content looks like
• How you can use it on different channels

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqs

Timothy has a rich background in content creation and strategic marketing.

His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technical skills with creative flair to create impactful marketing campaigns. While also stressing the necessity of quality over quantity in content production and the role of ethics in AI usage.

Here are the top five learnings you will gain from our conversation:

1. Marketing should drive revenue through creative means
2. The importance of brand in marketing success
3. Ethical and strategic use of AI in content marketing
4. Cultivate trust through strategic communications
5. Commitment as a foundation for growth

// GUEST LINKS //

Timothy's LinkedIn

Fearless Content Group

Article on marketing in a recession

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZE

Jasmin Nakamichi is a B2B marketing wizard.

Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity.

She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset.

In our conversation, Jasmin touches on how:

• The goal of marketing is to efficiently and effectively position a brand in the market and nurture leads beyond the point of prospect.
• Demand generation focuses on providing value without expecting immediate ROI, building a community, and curating a brand image.
• Balancing short-term and long-term marketing goals is crucial for success.
• LinkedIn is an effective platform for B2B lead generation, particularly for targeting specific job titles and functions.

// GUEST LINKS //

Jasmin's LinkedIn

Impactable | LinkedIn Ads Agency

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.