On Point Conversations

By: On Point Conversations
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  • Summary

  • Leadership and business podcasts topics that span marketing, branding, content and other areas touched and done by marketers, entrepeneurs, business leaders and team members.
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Episodes
  • Throughtful Change Management

    Throughtful Change Management
    Dec 7 2023
    Change can be hard and particularly with a business needs to make major changes to address challenges. But there is hope. Effective change management helps businesses anticipate and address their challenges with planning, forethought, communication and effective change tools. Listen to these 15 change management questions that you can answer to help guide your organization through changes.
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    17 mins
  • Stop Wasting Time in Meetings

    Stop Wasting Time in Meetings
    Nov 28 2023
    Meetings may seem endless and without productivity until you develop an action plan. Action plans allow you and your team to set goals and achieve them, develop and stay with budgets and timelines and make the progress to your end results manageable and achievable. Here is a 5-step action plan.
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    20 mins
  • Developing Your Organic Social Media Program

    Developing Your Organic Social Media Program
    Nov 16 2023
    Organic social media is still valuable in 2024, and it can help you connect with prospects, build relationships with customers, and boost sales. For your organic social media strategy to stay relevant, it is important to know the benefits and develop plans on how to incorporate organic social media
    Into your overall marketing program.

    While it appears free, it does take time and resources to effectively develop and execute this type of program. It doesn’t cost you dollars to create a profile and post content. When you can make a free profile, it makes organic social media a cost-effective marketing option, which appeals to many businesses.
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    14 mins
Marketing Economics
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