Episodios

  • The State of Partner Marketing- OTR #024

    The State of Partner Marketing- OTR #024
    Jul 24 2024
    In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact. Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss.
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    31 m
  • Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse - OTR #023

    Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse - OTR #023
    Jul 10 2024
    Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, and leading with kindness.
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    50 m
  • Creating a global movement: Asher Mathew on the success of Partnership Leaders - OTR #022

    Creating a global movement: Asher Mathew on the success of Partnership Leaders - OTR #022
    Jun 26 2024
    In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce.
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    51 m
  • Securing the Mobile Frontier: Stephen Banda on Lookout's Cybersecurity Innovations - OTR #021

    Securing the Mobile Frontier: Stephen Banda on Lookout's Cybersecurity Innovations - OTR #021
    Jun 19 2024
    This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions.
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    37 m
  • From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020

    From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020
    Jun 5 2024
    Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.
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    34 m
  • The state of B2B advertising with Brandon Friesen - OTR #019

    The state of B2B advertising with Brandon Friesen - OTR #019
    May 22 2024
    Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly.
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    36 m
  • Top tips to engage enterprise tech buyers with Andrea D'Amato - OTR #018

    Top tips to engage enterprise tech buyers with Andrea D'Amato - OTR #018
    May 15 2024
    In this week’s episode, Rick is joined by Andrea D'Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies, including exclusive insights from Foundry’s 10th annual Customer Engagement study. Learn about the challenges and opportunities in content marketing, such as the potential of generative AI and the importance of educational content for IT decision-makers. Gain valuable perspectives on event marketing trends and strategies, including the role of virtual and face-to-face events in today's marketing landscape.
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    47 m
  • From field to partner: marketing transformation insights with Jenny Jarrad - OTR #017

    From field to partner: marketing transformation insights with Jenny Jarrad - OTR #017
    May 1 2024
    Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative marketing strategies at Elastic. Explore topics like search analytics, observability, and partner marketing's challenges and opportunities in the B2B tech space. Gain insights into the future of marketing and the importance of human connection in virtual settings.
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    51 m