You don’t need to pay for funnel building software - or for someone to build you a ‘funnel’ for your online course. Because a funnel is not the ‘tech stack’ you use to host and deliver your online course. It’s the journey someone takes from not being an online course student to investing in your course.

In this episode of the Online Course Strategy Made Easy podcast I’ll show you how to design a funnel for your online course (without investing in fancy tech/resources).

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One of the most common questions I get asked about online course creation is about how to protect your course content from copycats/theft.

In fact, I’ve seen new course creators spend so long worrying about this and exploring their options - they never actually get their course on sale. In this episode, I’ll share how to protect your intellectual property as an online course creator.

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When I first started out with online course creation, I used to tie myself up in knots about pricing. And - because I didn't know any better - I'd end up looking at what other people were charging for online courses and charge the same/similar.

Even if it meant I was underpricing/making a loss on my own course! In this episode, I’ll share what I’ve learned about online course pricing over the last decade (it might surprise you).

In this episode of the Online Course Strategy Made Easy podcast I share the key to pricing online courses (and what I share may surprise you).

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I sold 120+ copies of my new EBook: Create Your Online Course In 48 Hours over a five day period.

But why bother selling a £9.99 EBook? Why not just create an online course and charge more?

Find out in this episode of the Online Course Strategy Made Easy podcast - along with why a ‘Fail Fast’ strategy is vital for online course success.

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I’ve wasted thousands on tools/tech I just didn’t need for online course creation.

Which is why I now advise my clients to keep things simple - with free or low cost tech.

Or resources they are already using in their business.

In this episode of the Online Course Strategy Made Easy podcast I ‘fess up about some of things I wasted money (and time) on when I first started my online course journey - so you can avoid doing the same.

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I’ve heard some funny stuff about online courses over the years. Including: you can’t launch a course without a membership site/online platform, your course must be CPD accredited and you need to build out a ‘funnel’ (if you’re selling an online course, you already have one!). If you’re new to online course creation and sales, it can feel really overwhelming.

In this episode of the Online Course Strategy Made Easy podcast I share some of the most common myths I hear about online courses (and the things you should really take with a pinch of salt).

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While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients.

Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism) was all about matching the ‘right’ content with the right audience.

In this episode of the Online Course Strategy Made Easy podcast I’ll share my strategy for choosing course topic ideas (and a common ‘newbie’ mistake to avoid).

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Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’?

In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show you what I mean.

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