Immerse yourself in the depths of business acumen with Franklin 'The Pestgeek' Hernandez in our latest episode of the Pestgeek Podcast, "Mastering Essential Business Skills for Success," aired on March 26, 2024. For 38 enriching minutes, Franklin, a luminary in the pest control industry, unravels the intricacies of sales mastery and the strategic advantage of handling marketing in-house, all through the lens of his own extensive experience.

Kicking off with a compelling tale of delivering a flawless one-hour lecture, Franklin steers the conversation towards the indispensable skill of selling. With a storied career spanning corporate sales, wholesale ventures, and entrepreneurial pursuits, he lays bare the essence of sales, advocating for robust sales training as the cornerstone of business achievement.

The episode then shifts focus to the art of marketing, where Franklin shares his strategy of managing marketing endeavors internally for his ventures, including the Pest Podcast and Nature Pest. This approach not only showcases his dedication to maintaining high standards but also serves as a primer on navigating the complex terrain of SEO and social media marketing effectively.

This podcast is a goldmine for entrepreneurs, business owners, and professionals within the pest control arena, offering practical insights into refining sales and marketing strategies. Franklin's candid recount of his professional journey acts as a beacon for those navigating the entrepreneurial landscape.

🌿 Connect and evolve with the Pestgeek community for more enlightenment:
- Facebook Group: [Engage here](https://www.facebook.com/groups/197418180824736/)
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- iTunes: [Tune into PestGeek Podcast](https://itunes.apple.com/us/podcast/pest-geek-podcast/id990012784?mt=)
- LinkedIn: [Network with Franklin](https://www.linkedin.com/in/franklin-hernandez-49832a55/)
- PestGeek: [Discover more](http://www.pestgeekpodcast.com/)

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