Today, we're diving deep into a shocking revelation about Google Ads. Last week, the Perpetual Traffic YouTube channel released a mindblowing video in which Google Ads expert John Moran exposed how Google Ads inflates CPCs, and the incredible strategy he devised to combat this.

In this episode, we cover:

-An in-depth reaction to John Moran's discovery about Google price fixing CPCs.
-How Google Ads CPCs are being manipulated and the impact on advertisers.
-Google losing even more trust from advertisers.
-The mindblowing strategy to identify and mitigate inflated CPCs.

If you're an advertiser struggling with increasing Google Ads costs or just curious about the latest in PPC strategies, this episode is a must-watch!

🔗 Watch Perpetual Traffic's Video: https://www.youtube.com/watch?v=_IbYl0zdmMQ

In this episode of PPC Unleashed, we dive deep into the essential skill of conversion tracking and attribution—the cornerstone of successful pay-per-click marketing. Whether you're a beginner or a seasoned pro, enhancing your ability to track and attribute conversions will significantly boost your overall marketing and business success.

Here's what you can expect in this episode:

• The Critical Role of Conversion Tracking: Learn why conversion tracking is often the most mishandled aspect of Google Ads accounts and how mastering it sets you apart as a top-tier PPC expert.
• The Game of Attribution: Discover how advanced conversion tracking goes beyond basic form submissions. Think of it as playing detective to unravel the complex puzzle of where your conversions come from, akin to the board game CLUE.
• Challenges and Solutions: Understand the modern challenges in conversion tracking—like ad blockers, browser restrictions, and evolving privacy laws—and learn how to navigate these obstacles effectively.
• Key Skills for PPC Experts: We outline the crucial skills every PPC professional should possess, from setting up accurate conversion tracking with Google Tag Manager to leveraging first-party data and offline conversions.
• Practical Learning Roadmap: Get a structured guide on where to start and how to progress your skills, including recommended free resources and advanced training courses.
• Real-World Impact: Hear about the tangible benefits of mastering conversion tracking, such as optimizing campaigns more efficiently, explaining fluctuating performance to clients, and scaling accounts effectively.

Whether you're aiming to become indispensable at an agency, succeed as a freelancer, or simply improve your PPC game, this episode is packed with actionable insights and expert advice. Tune in and start your journey to becoming a conversion tracking and attribution master!

Welcome to the first episode of PPC Unleashed! In this episode, we dive into the different levels of Google Ads expertise, from Beginner to Master. Are you just starting out or are you a seasoned pro? Understanding where you stand can help you identify the skills you need to develop to advance in your career.

0:00

Intro

0:29

Google Ads Levels Breakdown

4:35

Beginner Level

10:21

Intermediate Level

15:45

Break

16:18

Advanced Level

21:35

Master Level

27:09

Recap

We’ll cover:

-The four levels of expertise: Beginner, Intermediate, Advanced, and Master
-Key skills and competencies for each stage
-How different work environments can impact your progression
-Tips for continuous learning and growth in the PPC industry

Join us on this journey and find out where you fit in the Google Ads landscape. Don't forget to participate in our LinkedIn poll to share your experience and help us tailor future content to your needs.

Key takeaway: Never stop learning. Invest time each week to read blogs, follow PPC experts, watch tutorials, or take courses to stay ahead in the game.