Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.

Key Takeaways:

- How to create a successful newsletter

- Why AI is no longer a differentiator

- Effective crisis communication strategies

Episode Timeline:

1:30 Why newsletters should be niche

3:50 Who is Yury's target audience?

4:55 Yury's favorite fact

6:10 Why companies shouldn't boast about using AI

9:15 The average person's impression of AI

10:45 When should startups start investing in PR?

13:25 A PR freelancer's first look at a startup

15:45 How to place stories into top-tier media

20:20 The future of journalism

22:00 Journalists need to develop their own brands

23:35 Yury's approach to crisis management

This episode’s guest:

• Yury Molodtsov on LinkedIn

• MA.Family

• Yury on X

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Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions.

Key Takeaways:

- Developments in space exploration

- How RocketPy helps engineers simulate launches

- How Rodrigo balances entrepreneurship and science

Episode Timeline:

00:00Introduction to Rodrigo Schmitt

1:50Tod is learning about astrophysics

2:45Backpacking the Grand Canyon

5:55Exciting developments in space exploration

7:00Legal and ethical aspects of space resources

8:00AI's role in space

11:20Star trackers and space navigation using stars

13:07RocketPy: Rocket simulation and safety in space competitions

15:35RocketPy's future

18:40Mars Mission desert research stations

21:40How Rodrigo finds balance between entrepreneurship and science

This episode’s guest:

• Follow Rodrigo Schmitt on LinkedIn

• RocketPy's website and Instagram

• Stellerian on LinkedIn

• Purdue's Mars analog research facility

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Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.

Key Takeaways:

- Crisis communication best practices

- The impact of AI and ChatGPT on PR

- Matt's belief in community involvement

Episode Timeline:

0:00Introduction to Matt Levinson and his background

1:35Matt's passion for Liverpool FC

3:30Liverpool's rivals

4:50Trip to Liverpool during COVID-19 and its timing

7:30Overview of O'Connell and Goldberg PR

8:55Digital transformation in PR: From media pitching to AI

10:50The importance of press releases and digital outreach in modern PR

12:50Community work and real estate development in Florida

17:00Path to College: Supporting low-income students in higher education

20:20Balancing community service with a busy professional life

22:20Crisis communication lessons: Acting swiftly and calmly

25:15Handling emergencies: The importance of accurate information and calm leadership

This episode’s guest:

• Matt Levinson on LinkedIn

• O'Connell and Goldberg PR

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Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book: The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud.

Key Takeaways:

- What is the "Hollow Man" crisis?

- How to be a sustainable leader

- Red flags for fraud

Episode Timeline:

00:00Introduction to Kenyada Meadows

1:30Becoming a sustainable leader

3:00How burnout led Kenyada to make big changes

6:20Understanding the Hollow Man Crisis

8:20How men are dehumanized

10:30Addressing the Hollow Man Crisis

13:40How Tod's parents affected his career approach

15:15The problem of gender imbalance

18:45The importance of present parenting

21:00Nonverbal communication and building trust

23:20The Harvard three-step trick to likability

24:45Red flags for fraudsters

This episode’s guest:

• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon

• Kenyada Meadows on LinkedIn

• Executive ParentCompany's website

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Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies.

Key Takeaways:

- F1's appeal to luxury consumers

- Cultural power is about shaping what people care about

- Current state of PR

Episode Timeline:

1:20Introduction to Danielle Mileno and her love of sports

2:40Danielle's work with Manchester United

4:45What's happening these days at M&C Saatchi?

5:45The rise of F1 and its appeal to luxury consumers

8:45Navigating a fragmented media landscape

10:15Building authentic relationships in micro communities

12:35Finding the right influencers for brand authenticity

14:50The amazing appeal of Shaquille O'Neal

17:35Cultural power should be the ultimate KPI

19:35Tying cultural power back to the bottom line

21:30PR is all about relationships

23:00Danielle's thought leadership philosophy

This episode’s guest:

• Danielle Mileno on LinkedIn

• M&C Saatchi Sport & Entertainment North America

• M&C Saatchi Sport & Entertainment North America on Instagram

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Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field.

Key Takeaways:

- Mentorship and sponsorship are crucial for young professionals

- AI is a tool, but critical thinking remains vital

- ForceLabor.ai aims to combat modern slavery in supply chains

Episode Timeline:

0:00 Introduction to Kody

2:00 Kody's relationship with Fast Company

4:30 What's happening at Exiger

6:15 How Exiger is bringing transparency to the supply chain

7:15 Exiger's mission

9:15 Exiger's work on identifying slavery in the supply chain

10:15 Supply chain challenges in the current political climate

13:10 The power of clear communication in AEO

15:30 Short vs. flowery texting

18:55 Internal shifts in PR caused by AI

20:00 Mentoring junior PR people in the AI era

23:00 Why critical thinking is more crucial than ever

25:45 Kody's thought leadership philosophy

This episode’s guest:

• Kody Gurfein on LinkedIn

• Exiger on LinkedIn

• ForcedLabor.AI

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Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.

Key Takeaways:

- AI's effect on the comms world

- Keeping up at a time of rapid change

- Leadership in the age of AI

Episode Timeline:

1:45The genesis of 'Relentless Impact' and what it says about change

3:45Navigating change in the modern comms workforce

7:05The role of AI in marketing and PR

10:10Historical periods of change

13:20 AI for online publishing

15:50The "Relentless Impact" mindset explained

18:46Finding signal in the noise

23:12How being diagnosed with ADHD led to his new framework

23:55Leadership in the age of AI

25:10Conclusion and call to action

This episode’s guest:

• Pete Gosling on LinkedIn

• Pick up a copy of 'Relentless Impact' at DesignTech.AI

• Follow Gosling Media at GDS.Pro

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Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.

Key Takeaways:

- How a sense of style can help you with personal branding

- The current state of the retail economy

- Navigating Google's tricky algorithms

Episode Timeline:

0:00Introduction to Barrett Wertz

2:30How can the average guy develop a sense of style?

4:00 How creating a personal style helps your brand

5:30 Creating commerce content at the New York Post

9:00Choosing which products the Post highlights

11:30 Comparing and contrasting different products

12:30 What's the secret to a great gift guide

16:30How to manage a writing team

20:45How to understand Google from an Editorial perspective

23:55 Content used to be based on merit

24:30What does Barret's work tell him about today's economy?

This episode’s guest:

• Barret Wertz on LinkedIn

• The New York Post on Instagram

• The New York Post on X

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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