Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.

Key Takeaways:

- How Julie helped save the Treasury Department $450 million

- The power of thought leadership campaigns

- The current state of women in PR

Episode Timeline:

2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign

3:22Convincing seniors to go direct deposit

5:28The impact of the direct deposit campaigns

7:23What's happening at Julie Lilliston Communications

9:00The power of thought leadership campaigns

10:10The campaigns are focused on media relations

12:00How to prepare executives for media engagement

15:10Components of a successful thought leadership campaign

20:15The state of women in PR and AI's impact

This episode’s guest:

• Julie Lilliston on LinkedIn

• Julie Lilliston Communications on Instagram

• Julie Lilliston's website

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Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In part two of our conversation with Rich, he discusses the backstory of how he wrote his best-selling memoir, "The Not-So Only Child. He also offers an insider's take on the demise of 97.1 KLSX, "The FM Talk Station," and how it reflects the short-sightedness of modern-day radio.

Key Takeaways:

- How Rich wrote "The Not-So Only Child"

- The rise and fall of 97.1 KLSX: The FM Talk Station (FREE FM)

- Deep chats with AI

Episode Timeline:

2:35Reactions to Rich's best-seller "The Not-So Only Child"

5:31The importance of time in processing emotions

8:00Dealing with the realization that Rich was like his father

10:20 The healing power of storytelling

12:00The West LA writers group

14:00Rich's breakthrough in writing his memoir

17:40Turning "Not So Only Child" into an audiobook

19:00Rich's philosophical AI conversation

24:45Tod and Rich's time at 97.1 KLSX "The FM Talk Station"

26:11The rise and fall of KLSX

28:00What made KLSX so unique

31:25Why was 97.1 KLSX Los Angeles taken off the air?

33:16What happened when Howard Stern was replaced by Adam Carolla?

This episode’s guest:

• Rich Boerner's LinkTree

• "The Not-So-Only Child: My True Story" on Amazon

• Rich Boerner on LinkedIn

• The Sandbox from Dump Truck Media

Hosted on Acast. See acast.com/privacy for more information.

Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In this episode, Rich shares how The Sandbox is teaching middle schoolers important communication skills and giving teachers new creative options for the classroom. He also recalls a wonderful story about having lunch with Oprah Winfrey and Gwyneth Paltrow.

Key Takeaways:

- Why podcasting is an incredible educational tool

- How teachers are using podcasting in their classrooms

- What it's like to eat Oprah Winfrey's barley soup

Episode Timeline:

0:00 Introduction to Rich Boerner

3:00 The impact Rich had on Tod's Career

4:10 Coaching Gwyneth Paltrow to interview Oprah Winfrey

8:45 Eating lunch with Oprah

12:30Tod's dog hung out at Gwyneth Paltrow's house

13:22The Sandbox: Empowering middle schoolers through podcasting

16:00Learning how to podcast builds kids' confidence

17:00The private podcast network explained

19:50Building communication skills through podcasting

22:40Overcoming barriers in education

24:45The Sandbox gives teachers new options

26:45Kids use podcasting to get things off their chests

27:30Innovative uses of podcasting in education

This episode’s guest:

• Rich Boerner's LinkTree

• Rich Boerner on LinkedIn

• The Sandbox from Dump Truck Media

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host.

Key Takeaways:

- Why PR's job is to help save jobs

- The difference between marketing and PR

- Translating tech for the layman

Episode Timeline:

2:00Podcasters get bad pitches

2:50What's happening at Kwedar & Co. these days?

4:45How Kwedar & Co.is helping to save jobs

6:30How Lauren helps manufacturing companies create a clear message

7:45Using the "Thread" to find a company's core brand

8:45How Lauren explains ROI in PR

10:45The difference between marketing and PR

12:00PR creates invaluable third-party credibility

14:00Some companies want to keep their PR hush-hush

15:30Taking complex tech narratives and making them easy to understand

19:10The big lessons Lauren has learned hosting her podcast

20:40What's Lauren's thought leadership philosophy?

This episode’s guest:

• Lauren Kwedar Cockerell on LinkedIn

• Kwedar & Co.'s free Internal Communications Assessment

• Kwedar & Co's website

• "The Impatient Entrepreneur" podcast on iTunes

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Hosted on Acast. See acast.com/privacy for more information.

Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.

Key Takeaways:

- Crafting pitchable stories

- Crisis communication strategies in healthcare

- Turning press officers into reporters

Episode Timeline:

2:30How hard was the schedule at "The Today Show"?

3:18Dorie's proudest moments working on "The Today Show"

5:00Stem cell controversy

6:00How does a background in journalism help in PR?

7:00How to create a "pitchable" story?

9:25The story of the oyster-catching bird

11:45How to turn press officers into reporters

14:00The importance of well-organized reporting

15:40How to fact-check scientific press releases

17:45How to super-charge media relations during a crisis

19:30Dorie's COVID reporting

21:45Dorie's thought leadership philosophy

This episode’s guest:

• Dorie Klissas on LinkedIn

• Email: Dorie@DorieKlissas.com

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority.

Key Takeaways:

- How original research builds credibility

- Why does thought leadership fail?

- Building trust in the AI era

Episode Timeline:

1:25How did Becky get into research?

4:29The importance of fresh data in B2B marketing

6:08What's happening right now at Redpoint Insights?

9:50How do you turn data into an interesting story?

12:05The signals that build authority

14:30How do you build trust and credibility in the AI era?

17:00Public opinion on AI

17:40Why does most thought leadership fail?

19:00How to make effective thought leadership

This episode’s guest:

• Becky Lawlor on LinkedIn

• Redpoint Insights

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.

Key Takeaways:

- How David worked with clients in God, sports, drugs, and education simultaneously

- The Virtuous Cycle of Media Relations

- Executive communication strategies

Episode Timeline:

1:45David's first clients were a diverse group

4:15What was the through line to his diverse group of clients?

6:00What's happening these days at Carve Communications?

9:15What is the Virtuous Cycle of Media Relations?

11:30LinkedIn is a powerful tool for journalists

12:44LLM's love earned media in search results

15:40People search LLMs for used cars

16:45LinkedIn is vital for an executive communication strategy

20:00People who argue on LinkedIn

21:30David's thought leadership philosophy

This episode’s guest:

• David Barkoe on LinkedIn

• Carve Communications

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.

Episode Timeline:

1:40Vince's Transition from journalism to healthcare PR

4:00Vince's favorite stories that he's covered

6:15How journalism skills benefit PR strategies

8:25Overview of Sunrise Health Communications

11:50Common mistakes in healthcare PR messaging

13:15Why clients sometimes screw up their own messaging

14:25Tips on how to get earned media through press releases

17:25Vince's quarterly press releases

20:00Wall Street Journal hops on the story

22:05WeatherBug's fantastic press release

24:45Vince's thought leadership Philosophy

Key Takeaways:

- Why press releases with strong data and visuals get top-tier media coverage

- Relationships with journalists are crucial for healthcare PR success

- Why being a journalist is a big help in PR

This episode’s guest:

• Vince Galloro on LinkedIn

• Sunrise Health Communications on LinkedIn

• Sunrise Health Communications' website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.