Episodios

  • The Difference Between Media and Attention with Paul Cohen
    Oct 22 2025

    Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage.


    - How purpose-driven organizations can stand out in today's climate

    - Why organizations should focus on genuine causes rather than trends

    - How AI companies pull their data


    Episode Timeline:


    0:00Introduction to Paul Cohen and Attention Comms

    2:00Transitioning to Attention Comms

    3:40The Importance of purpose-driven communication

    5:40Authenticity in social justice messaging

    7:50Attracting attention vs. media coverage

    11:35The role of authenticity in leadership

    15:50The role of AI at Attention Comms?

    17:10How AI companies pull their data

    19:10Paul's pitching secrets


    This episode’s guest:


    • Paul Cohen on LinkedIn

    • AttentionComms.com


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    Hosted on Acast. See acast.com/privacy for more information.

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    23 m
  • How to Optimize Your Brand for AI Search with Julie Wright
    Oct 15 2025

    Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.


    - Unique advantage that PR has in AI search

    - The difference between AI and organic search

    - The current state of US tourism


    Episode Timeline:


    1:30 Julie reflects on 30 years in PR

    2:35 Staying informed on top of the rise of AI search

    3:50 A searchable podcast database

    4:45 The decline in organic search traffic

    6:00 How does AI search change the world of journalism?

    8:00 Optimizing your brand for AI search

    10:50 How thought leaders can adapt to AI

    13:35 Which sites are favored by AI search

    16:00 How is (W)right On implementing AI?

    19:00 Julie's recent acknowledgements

    21:30 Changes in US tourism

    22:30 Julie's thought leadership philosophy



    This episode’s guest:


    • Julie Wright on LinkedIn

    • WrightOnComm.com


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    https://pod.link/1496390646

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    Hosted on Acast. See acast.com/privacy for more information.

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    25 m
  • Turning Lawyers into Popular Thought Leaders Bridget Mercuri
    Oct 8 2025

    Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.


    Key Takeaways:

    - Amplify specializes in positioning lawyers as thought leaders

    - The benefits of non-traditional media outlets

    - The ins and outs of cruise law


    Episode Timeline:

    0:00Introduction to Bridget Mercuri and Amplify

    3:30The importance of earned media in law

    6:10Building relationships with reporters for effective PR

    9:20Humanizing lawyers and their stories

    12:00Preparing clients for media appearances

    14:30How can good PR solve current problems in the legal industry

    15:50Exploring non-traditional media outlets

    18:00The ins and outs of cruise law

    21:30Bridget's thought leadership philosophy


    This episode’s guest:

    • Amplifyforlawyers.com

    • Email: Bridget@Amplifyforlawyers.com

    • Email for lawyers: LFG@Amplifyforlawyers.com

    • Amplify for Lawyers on Instagram


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    24 m
  • Creating a Cultural Conversation Around Books with Julia Drake
    Oct 1 2025

    Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.


    Key Takeaways:

    - How to prep authors for interviews

    - How to promote books through TikTok

    - How to connect books to current events


    Episode Timeline:

    0:00Introduction to Wild Bound PR and Julia Drake

    1:30The journey from film to literary PR

    4:00Successful Wildbound campaigns

    6:00 The myth of inspiration

    7:25Differences between traditional PR and publishing PR

    8:50Creating conversations around books

    10:30Preparing first-time authors for PR

    13:35The success rates for book publishing

    15:00The impact of social media on Book promotion

    16:25The ins and outs of BookTok

    19:45Client expectations vs. reality in publishing PR

    22:05What sets Wildbound apart

    24:30Julia's thought leadership philosophy


    This episode’s guest:

    • Julia Drake on LinkedIn

    • WildboundPR's website

    • Wildbound PR on Instagram


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

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    Hosted on Acast. See acast.com/privacy for more information.

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    28 m
  • How to Build a Luxury Brand in 2025 with Jennifer Adler of Adler PR
    Sep 24 2025

    Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.


    Key Takeaways:

    - The state of luxury brands in 2025

    - How Jennifer started her own agency

    - The basics of crisis management


    Episode Timeline:

    1:45Introduction to Jennifer Adler and Adler PR

    2:45How to choose a luxury influencer

    4:45How are luxury brands positioning themselves in today's economy

    7:25Has the idea of luxury changed over the past 20 years?

    9:10How does Jennifer keep her finger on the pulse

    10:00Preparing clients for a crisis

    12:00The Coldplay debacle crisis

    15:15The importance of a cool head in a crisis

    17:00The quote that inspired Jennifer to start her own agency

    20:20Lessons Jennifer learned hosting the "Earn It" podcast

    22:00Working with Medieval Times

    25:22Jennifer's thought leadership philosophy


    This episode’s guest:

    • Jennifer Adler in LinkedIn

    • Adler Public Relations

    • Adler Public Relations on Instagram

    • "Earn It" podcast


    Hosted on Acast. See acast.com/privacy for more information.

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    29 m
  • Breaking PR Misconceptions with Lexie Smith of Growth Mode
    Sep 17 2025

    Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles.


    Key Takeaways:

    - How PR people can do more with less

    - Clearing up PR misconceptions

    - How to build a personal brand


    Episode Timeline:

    0:00 Introduction to Lexi Smith and Growth Mode

    2:03 Why PR agencies are being asked to do more with less

    4:10 PR is having a hard time defining itself in the new era

    5:10 People need to be educated about PR

    8:00 Mistakes people make in personal branding

    11:00 The "why" of your personal brand

    13:15 Taylor Swift's marketing brilliance

    14:30 Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast

    17:15 Tod's pitch preferences

    19:30 Lexie's work with Everyday Action

    23:25 Lexie's thought leadership philosophy


    This episode’s guest:

    • Lexie Smith on LinkedIn

    • Growth Mode's website



    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

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    Hosted on Acast. See acast.com/privacy for more information.

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    27 m
  • Getting PR at a Great Value, Media Training, and more with Alexandra Zendrian
    Sep 10 2025

    Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey.


    Key Takeaways:

    - Why PR should be affordable

    - Alexandra's front-line COVID reporting

    - How to be a bold thought leader


    Episode Timeline:

    2:40 Alexandra's front-line COVID reporting

    5:15 Alexandra on "Good Morning America"

    7:25 Delivering good PR at a great price

    9:40 How people overpay for PR

    11:55 How Alexandra's experience as a reporter helps her in PR

    13:30 The power of a great soundbite

    15:00 Educating new PR clients

    16:15 Media training dos and don'ts

    18:40 Verbal crutches

    21:20 Being authentic in media appearances

    22:40 Lessons Alexandra has learned from hosting her podcast

    25:25 Alexandra's thought leadership philosophy



    This episode’s guest:

    • A to Z Communications' website

    • Alexandra Zendrian on LinkedIn


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

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    Hosted on Acast. See acast.com/privacy for more information.

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    28 m
  • Transforming Content into Credibility with AuthorPrime's Brian Hart
    Sep 3 2025

    Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.


    Key Takeaways:

    - Why credibility is crucial

    - How AuthorPrime helps creators turn their work into books

    - Brian's upcoming book "Credibility Marketing"


    Episode Timeline:

    1:45 The uncertainty of the current state of PR

    3:30 AI uncertainty

    5:30 The PR turnaround

    6:45 Ways in which AI isn't cutting it

    8:00 The volatility in the current economy

    11:28 Brian explains AuthorPrime

    14:45 The AuthorPrime process

    18:00 Who is creating books from their content?

    20:00 What is a false sense of credibility?

    22:00 Brian's upcoming book

    26:20 The biggest lesson Brian has learned from his podcast



    This episode’s guest:


    • Brian Hart on LinkedIn

    • @BrianHartPR on X

    • Flackable / Author Prime


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


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    Hosted on Acast. See acast.com/privacy for more information.

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    30 m