In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how to select advisors, the importance of professional facilitation, and various types of advisory boards.

0:00 - Introduction

0:35 - The Importance of Advisory Boards

6:55 - Choosing the Right Advisors

12:11 - Compensation and Incentives for Advisors

16:26 - The Role of Professional Facilitation

21:33 - Types of Advisory Boards

You can order Nancy’s book here - https://www.amazon.com/Advisory-Board-Playbook-Nancy-Mayer/dp/1513693433

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Contact information:

Darryl Parker

Parker Web

https://www.linkedin.com/in/darrylnparker/

https://www.parkerweb.com/

Nancy Mayer

Advisory Board Builder

https://www.linkedin.com/in/nancymayer13/

https://advisoryboardbuilder.com/

https://www.amazon.com/Advisory-Board-Playbook-Nancy-Mayer/dp/1513693433

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, as well as creating organizational clarity, building products, transferring knowledge, and creating value within an organization.

Special guest Kyle Battis of NH Strategic Marketing then joined the conversation. He and Darryl spoke about the importance of process mapping, documenting and systemizing sales and advertising processes, and having processes and training in place to address gaps in knowledge.

Key Takeaways

0:00 – Introduction

0:52 – The Importance of Structured Processes

4:54 – Documentation and Adaptation

6:00 – Customer and Task Management Systems

16:53 – Process Creation and Evaluation

18:05 – Processes in Business Valuation

22:34 – Processes in Recruitment and Onboarding

27:20 – Choosing What to Include in a Process

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Contact information:

Darryl Parker

Parker Web

https://www.linkedin.com/in/darrylnparker/

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

https://www.linkedin.com/in/merrillloechner/

https://smithdouglass.com/

Caleb Parsons

Parker Web

https://www.parkerweb.com/

Kyle Battis

NH Strategic Marketing

https://www.linkedin.com/in/kyle-battis/

https://nhstrategicmarketing.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week we have a special announcement from Darryl Parker of Parker Web and Kate DiLeo of The Brand Trifecta.

Kate, a Parker Web partner, is hosting a revenue acceleration event in Minneapolis where companies can build their brand messaging and sales assets in just three days. This event aims to provide a more immersive and hands-on experience compared to typical conferences. Participants will have the opportunity to work with experts and receive immediate results. The event also includes curated networking sessions and special activities like tequila tastings and fireside chats. The dates for the event are August 14th-16th, November 20th-22nd, and December 4th-6th.

Takeaways:

· The revenue acceleration event offers a unique opportunity for companies to build their brand messaging and sales assets in just three days.

· It provides a more immersive and hands-on experience compared to traditional conferences.

· Participants will have the chance to work with experts and receive immediate results.

· Curated networking sessions and special activities enhance the learning and relationship-building experience.

For more information visit the event website here - https://katedileo.com/events/

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Kate DiLeo

The Brand Trifecta

https://www.linkedin.com/in/katedileo/

https://katedileo.com

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is Customer Relationship Management (CRM) systems. These programs are so much more than simple customer contact databases. With the right CRM you can track marketing campaigns, sales processes, invoicing, customer service needs, and more.

00:00 – Introductions and overview.

01:04 – Developers Desk: Connecting your CRM to your website and customization.

03:41 – The Corner Office: When is the right time to look into a CRM system?

07:51 – Roundtable: Today we welcome Lidiane Mocko from CRM Growth Strategy. We spoke about how CRMs work, why they’re so important, some pitfalls to avoid, and what to look for when you’re ready to begin using one. We also share our favorite digital tools and applications.

38:22 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Links mentioned in the show:

WordPress - https://wordpress.com/

HubSpot - https://www.hubspot.com/

OptinMonster - https://optinmonster.com/

ActiveCampaign - https://www.activecampaign.com/

Salesforce - https://www.salesforce.com/

Zapier - https://zapier.com/

Clockify - https://clockify.me/

Calendly - https://calendly.com/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Lidiane Mocko

CRM Growth Strategy

lidiane.mocko@crmgrowthstrategy.com

https://crmgrowthstrategy.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is TLDs – Top Level Domains. Historically there were only a few choices like .com, .net, .org, .gov. But now there are over 1000 domains you can choose from. In this episode, we talk about when, how, and why to use various domains, what other options you have, and some things to be careful of.

00:00 – Introductions and overview.

01:35 – Developers Desk: How to spot scams that are trying to dupe you into switching your domain registrations.

05:47 – The Corner Office: Is your domain name considered intellectual property? You may be surprised.

11:27 – Roundtable: Benjamin Wilson from Deliverypath joins us today to talk about the various ways creative agencies can use domain names as a branding tool. Do you really have to register with multiple domains? Maybe. But there are other options. We also share our favorite digital tools and applications.

38:27 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Links mentioned in the show:

“Four Domain Trends to Expect in 2023“- https://www.inc.com/inc-masters/four-domain-trends-to-expect-in-2023.html

ICANN - https://www.icann.org/

Google Domains - https://domains.google/

MxToolbox - https://mxtoolbox.com/

WP Engine - https://wpengine.com/

Internet Archine - https://archive.org/

Dig - https://toolbox.googleapps.com/apps/dig/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Benjamin Wilson

Deliverypath Wireless, LLC

ben@deliverypath.com

https://deliverypath.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is about attracting the right employees to your company. Post-Covid, people are looking for more than just a paycheck. You now have to recruit employees with the same focus as you do with attracting new customers.

00:00 – Introductions and overview.

01:08 – Developers Desk: Why your contact form may be the most important thing on your website.

05:23 – The Corner Office: What is the difference between an employee and a contractor, when should you deal with one or the other, and what laws are you breaking if you treat a contractor like an employee?

15:16 – Roundtable: Michael Cinquino, from SoHo Creative Studio, joins us this week to talk about companies needing a strong employee value proposition. What attracts potential employees to your company, and what repels them? We also share our favorite digital tools and applications.

40:08 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Links mentioned in the show:

Google reCAPTCHA v3 - https://www.google.com/recaptcha/intro/v3.html?ref=techmoon

How the IRS Determines Independent Contractor Status - https://www.thebalancemoney.com/how-the-irs-determines-independent-contractor-status-398618

The Employer Toolkit - https://www.sohocreativestudio.com/employer-toolkit

NH Union Leader Article “Hiring is the New Marketing” - https://www.unionleader.com/news/business/ask_the_expert/ask-the-expert-hiring-is-the-new-marketing/article_3e31d087-c99e-5de0-a8da-1981f41ee204.html

Sharp Careers - https://business.sharpusa.com/Careers

Jotform - https://www.jotform.com/

Jotform Smart PDF - https://www.jotform.com/products/smart-pdf-forms/

Canva - https://www.canva.com/

Vidyard - https://www.vidyard.com/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Michael Cinquino

SoHo Creative Studio

michael@michaelcinquino.com

https://www.sohocreativestudio.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is asking about the responsibility of communication when it comes to creative clients.

00:00 – Introduction and why communication is so important for creative agencies.

01:38 – Developers Desk: Discussion about the introduction of Google Analytics 4 and why it’s important to upload Google Tags Manager first.

06:25 – The Corner Office: Why having a human answering your phones is imperative for client communications and customer service.

18:34 – Roundtable: We speak with special guest Patrick McLean on the responsibilities creative agencies owe their clients when it comes to communications. We also share some of our favorite business apps and programs.

40:08 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Links mentioned in the show:

Patrick’s Article - Creative Responsibility Beats Creative Freedom - https://reinforcements.substack.com/p/creative-responsibility-beats-creative

Google Analytics - https://analytics.google.com/

Google Tag Manager - https://tagmanager.google.com/

Tag Assistant Legacy - https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk

Grasshopper - https://grasshopper.com/

Grammarly - https://www.grammarly.com/

Keynote - https://www.apple.com/keynote/

Dropbox Paper - https://www.dropbox.com/paper/start

Bear - https://apps.apple.com/us/app/bear-markdown-notes/id1016366447

Ulysses - https://apps.apple.com/us/app/ulysses-writing-app/id1225570693

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Patrick McLean

Reinforcements, Inc.

https://www.sendreinforcements.com/