Episodios

  • Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI
    Aug 26 2024

    Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

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    51 m
  • Ep. 63: Mastering SEO and Brand Reputation in Cannabis
    Aug 14 2024

    Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.

    Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

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    47 m
  • Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry
    Jun 25 2024

    In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future.

    Learn more about Luna and connect with her at lunastower.com

    Learn more and connect with the Cannabis Marketing Association:

    • Cannabis Marketing Association: https://thecannabismarketingassociation.com
    • Contact us: info@marketingcannabis.org
    • Instagram: https://www.instagram.com/cannamarketing/
    • Facebook: https://web.facebook.com/CannaMarketingAssociation
    • Twitter: https://twitter.com/cannamarketing
    • LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
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    42 m
  • Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership
    May 14 2024

    Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.

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    48 m
  • Ep. 60: Financial Strategies for Cannabis Entrepreneurs
    Apr 26 2024

    Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.

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    53 m
  • Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
    Apr 17 2024

    Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.

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    44 m
  • Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations
    Mar 21 2024

    Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.

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    56 m
  • Ep. 57: Understanding Retail Media in Cannabis Marketing
    Mar 14 2024

    Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.

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    49 m