You’ve got ideas. Maybe too many. One minute you're designing planners, the next it’s wall art, and suddenly you're knee-deep in a Pinterest spiral wondering if you should be selling bachelorette party games instead. Sound familiar?

If you’ve ever felt like you're just guessing what to sell on Etsy—hoping your next listing magically takes off—you are so not alone.

But here’s the secret: I never guess. Not anymore. Because there are four research tools I use every single time I create a new digital product—tools that tell me what’s trending, what buyers are actually searching for, and where the opportunity sweet spots really are.

Today, I’m walking you through all four—so you can stop creating in the dark and start building a shop based on real, proven data. This is the part no one talks about. The behind-the-scenes strategy that separates the sellers making “meh” money… from the ones making passive profit on repeat.

So if you’ve ever wondered, “What should I even sell?”—this episode is your answer

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| SHOW MENTIONS |

eRank https://erank.com?fpr=jackie31

Insight Factory https://insightfactory.app/

Alura https://www.alura.io/?via=jacqueline

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Everyone’s talking about making sales on Etsy… But no one’s talking about profit. You see the TikToks claiming “I made $30,000 this month!” You see the Instagram reels saying, “I got 5,000 orders last quarter!” And it sounds amazing—until you realize no one’s telling you what they actually made after fees, production costs, shipping, returns, material costs, alllll that stuff.

The truth? Is that a lot of Etsy sellers are working their tails off for pennies. They’re glorifying revenue and hiding the reality of razor-thin profit margins.

And friend… if you’re building a business around your life—you cannot afford to chase sales that don’t pay you. That’s why in today’s episode, I’m breaking down the real money math and revealing the most profitable thing you can sell on Etsy.

Not the trendiest. Not the flashiest. But the most scalable, sustainable, and smart product that can actually put money in your pocket without sacrificing your sanity.

So If you’ve ever wondered or struggled with What you should really be selling on Etsy?”—this is the episode you don’t want to miss. Grab your coffee, open your notes, and let’s talk about the product that changed everything for me… and could do the same for you.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

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You want to start an Etsy shop. You’ve got the itch, the ideas, maybe even the Canva tab open… but then the confusion hits.

Wait—should I be selling printables? Or digital products?

Are they the same? Which one is easier? What actually sells?

And now you’re spiraling because every YouTube video and TikTok is shouting something different and you’re one wrong click away from giving up.

I get it. Because I’ve been there.

But today’s episode? We’re clearing the fog.

Because not only is this decision way simpler than you think—it might actually be the thing that finally gets your shop up and running.

So if you’ve been spinning in circles wondering what to sell or where to start, this one’s for you.

Grab your coffee, close all 37 of your Etsy-related browser tabs, and let’s break down the difference between digital products and printables—so you can stop guessing and start creating.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

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May. Freaking. Cember. If you’re a mom, you already know what that word means deep in your soul. It’s the May version of December—field trips, concerts, parties, early pickups, spirit week, art shows, sports tournaments, last-minute cupcakes, and emotional breakdowns in Target because your kid forgot to tell you it's "dress like a book character" day. All stacked on top of a life that was already full.

And yet… my business hasn’t skipped a beat.

Because this year? This May? It hit different for me.

Because for the first time, I didn’t feel like I was drowning. I felt present. I felt grateful. I felt in control. Not because life slowed down... but because I finally built a business that worked around my real life.

So if you’re exhausted, overwhelmed, and wondering if it’s even possible to build something of your own without sacrificing your time, your energy, or your family—today’s episode is for you.

So grab your coffee, take a breath, and let’s talk about why Etsy digital products are the best business model for moms—especially during the craziest season of the year.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE Masterclass: www.jacqueline-butler.com/freemasterclass

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Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

So your Etsy shop is open. You’ve got a few products up. You’re tweaking your tags, maybe even watching a few tutorials on YouTube while sipping your iced coffee…

But something still feels… off.

You’re not getting the traction you want.

You’re second-guessing yourself every five minutes.

And you’re wondering, “Is it me? Is Etsy broken? Should I just quit?”

Friend, no. You are not broken. Etsy is not broken.

But the way you're showing up for your shop? That might need a little reset.

This is Part 3 of the Etsy Seller Mistake Series—where we’re talking about the things that happen after you’ve launched your shop.

The panic. The promoting. The burnout. The ghost town vibes. The urge to redo everything and burn it all down.

So grab your coffee, get cozy, and let’s talk about the things you do NOT want to do once your shop is live.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE Masterclass: www.jacqueline-butler.com/freemasterclass

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

So you opened your Etsy shop, added some listings, maybe even got a sale or two... but things aren’t taking off the way you hoped. Maybe you’re wondering if something’s broken—or worse, if you’re just not cut out for this.

Friend, take a deep breath. You’re not broken. You’re not behind. But you might be making a few common Etsy mistakes that are super easy to fix once you know what to look for.

In today’s episode—Part 2 of my Etsy Seller Mistake Series—we’re diving into the things that silently sabotage your shop setup, your SEO, your listings, and the customer experience… and most sellers don’t even realize they’re doing them.

So grab your coffee, get cozy, and let’s clean this up together.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE Masterclass: www.jacqueline-butler.com/freemasterclass

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

If you’re sitting there wondering, “Why isn’t my Etsy shop taking off like hers?”—this episode is for you.

Because sometimes, the key to growing a successful Etsy shop isn’t about doing more... it’s about avoiding the things that quietly sabotage your growth.

In today’s episode, I’m kicking off a brand-new 3 part series: The Etsy Seller Mistake Series. And we’re starting with some of the BIGGEST mistakes Etsy sellers make—especially in the beginning.

I’m talking mindset traps, product flops, and alllll the bad advice floating around out there that could be holding you back.

So grab your coffee, get cozy, and let’s dive into the things you don’t want to do on Etsy.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE Masterclass: www.jacqueline-butler.com/freemasterclass

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co

You don’t build wealth by working harder. You build it by creating multiple streams of income that work for you—while you’re sleeping, walking your kids home from school, or reading a spicy book with an oat milk latte in hand.

And the best part? You don’t need to be a tech genius, have 100K followers, or invest thousands of dollars to get started.

In today’s episode, I’m walking you through the real secret to building wealth—multiple streams of passive income—and why Etsy is the smartest place to start.

If you're ready to stop trading time for money and start creating real freedom, this one's for you. So grab your coffee, get cozy, and let’s get into it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro

| OTHER STEPS |

Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide

FREE Masterclass: www.jacqueline-butler.com/freemasterclass

FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide

FREE Facebook Community: www.jacqueline-butler.com/freegroup

Website: www.jacqueline-butler.com

Get In Touch: jb@jacqueline-butler.com

Instagram: www.instagram.com/jacquelinebutler.co