Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too!

We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it.

Here's a quick overview:

• What is Front & Center Leadership?
• How to overcome the Middle of the Pack Mentality
• The nine steps of The Personal Branding Framework with activity guides for each step
• The actions that matter to Escape the Sea of Sameness
• How to get past what's stopping you - The Paradox of Routine
• The Four Laws of Front & Center Leadership
• How to make it through the Confidence Crisis

GET MORE INFORMATION ABOUT THE BOOK

I launched a new author and book website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

In this episode, we talk about my new book coming out on July 31st, 2024 called...

Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too

Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement.

This book leads you step-by-step through the personal branding process. In this book you will learn:

• How to overcome the Middle of the Pack Mentality
• The nine steps of The Personal Branding Framework with activity guides for each step
• How to leverage Creating Content to build your authority
• The secrets to Building Community and influence through networking, partnering, and public speaking
• How to start Making an Impact that creates value for the people around you
• The actions that matter to Escape the Sea of Sameness
• How to get past what's stopping you - The Paradox of Routine

This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward.

GET MORE INFORMATION ABOUT THE BOOK

I launched a new author and book website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.

Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.

He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand.

Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022.

Find out more about Park Howell at https://businessofstory.com/

Or get 30% off your ABTs of Agile Communications™ online course at: https://businessofstory.com/bbpodcast/

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email.

Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates.

One more fun fact about Liz Wilcox... She is now also a TV personality as a cast member on Season 46 of Survivor! Let's go Liz!

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey.

Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a trusted advisor, harnessing her passion and expertise to catapult the personal brands of esteemed New York Times bestselling authors, influential podcasters, renowned speakers, political leaders, reality stars, and high profile entrepreneurs.

With over 1,000 in-office sales presentations and a pivotal role in scaling two eight-figure companies, Elle's extensive experience and no-nonsense approach have earned her a reputation as a sought-after strategist and speaker. Her insights have been featured on Today in Nashville, Thrive Chicago, Authority Magazine, and Boss Babe, where she continues to make a significant impact in the industry.

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

Learn how to become a thought leader within your organization and how to think about your career inside and outside of your corporate job. Today we are talking to Shawn Kanungo (https://shawnkanungo.com/). Shawn is the author of a new book called The Bold Ones, and previously spent 12 years at Deloitte working closely with leaders to better plan for disruptive innovation. He's a globally recognized innovation strategist and best-selling author. His content on innovation has garnered millions of views online.

He's been recognized as Edify's Top 40 Under 40. In 2021, he was named by Forbes as the best virtual keynote speaker they've ever seen. In August of 2023, he released a documentary film on Apple TV+ and Amazon Prime that focuses on his book launch, how to become bolder, how to push in your career, and how to move companies forward.

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference.

He successfully exited the Content Marketing Institute in 2016 and has two weekly podcasts. One is the Content, Inc. Podcast. The other is the award-winning content news and analysis show called This Old Marketing with Robert Rose.

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough