Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too!

We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it.

Here's a quick overview:

• What is Front & Center Leadership?
• How to overcome the Middle of the Pack Mentality
• The nine steps of The Personal Branding Framework with activity guides for each step
• The actions that matter to Escape the Sea of Sameness
• How to get past what's stopping you - The Paradox of Routine
• The Four Laws of Front & Center Leadership
• How to make it through the Confidence Crisis

GET MORE INFORMATION ABOUT THE BOOK

I launched a new author and book website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

In this episode, we talk about my new book coming out on July 31st, 2024 called...

Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too

Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement.

This book leads you step-by-step through the personal branding process. In this book you will learn:

• How to overcome the Middle of the Pack Mentality
• The nine steps of The Personal Branding Framework with activity guides for each step
• How to leverage Creating Content to build your authority
• The secrets to Building Community and influence through networking, partnering, and public speaking
• How to start Making an Impact that creates value for the people around you
• The actions that matter to Escape the Sea of Sameness
• How to get past what's stopping you - The Paradox of Routine

This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward.

GET MORE INFORMATION ABOUT THE BOOK

I launched a new author and book website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.

Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.

He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough