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In this episode of HealthBiz Briefs, Jeff Greenfield, CEO of Provalytics, dives deep into the future of pharmaceutical marketing in a post-cookie world. Discover how innovative attribution alternatives are reshaping the landscape, empowering pharma marketers to transform brand awareness into tangible sales.

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🎙️⚕️ABOUT CARETALK
CareTalk is a weekly podcast that provides an incisive, no B.S. view of the US healthcare industry. Join co-hosts John Driscoll (President U.S. Healthcare and EVP, Walgreens Boots Alliance) and David Williams (President, Health Business Group) as they debate the latest in US healthcare news, business and policy.

🎙️⚕️ABOUT JEFF GREENFIELD
Entrepreneur, advisor, and disruptor with three decades of experience in strategy, growth, and marketing leadership.

Currently shaping the future of attribution as the co-founder of Provalytics.

Recognized at industry events such as NAPTE, NAB, Mediapost, BANFF, MASB, ANA, and TVOT, and featured in leading publications including The New York Times, The Washington Post, WSJ, Bloomberg, ABC, CBS, and Investor’s Business Daily.

🎙️⚕️ ABOUT PROVALYTICS
Provalytics provides AI-driven attribution and planning tailored for a privacy-first world. Their award-winning methodology integrates all media, including walled gardens, deduplicates conversions, and eliminates the need for tags by relying solely on aggregated, non-personal data.

By combining Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA), Provalytics delivers detailed insights and validated, incremental results.

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