Premium Members, click here to access this interview in the premium area Stephanie Hill of www.totalcapture.com.au is an absolute powerhouse when it comes to photography business and life! She founded her Adelaide photography business, Total Capture Photography, at the age of 19! She says she was originally driven by “a fascination with light [...]

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What actually matters for photography businesses heading into 2026?

Instead of vague trend predictions or recycled advice, this New Year Special brings together a group of experienced photography business coaches — each answering a specific question within their area of expertise.

The result is a wide-angle look at what’s genuinely shifting right now: how clients are finding photographers, how buying decisions are changing, where AI fits (and where it doesn’t), and what photographers need to rethink if they want their businesses to feel more stable, profitable, and sustainable this year.

You’ll hear perspectives on marketing, sales psychology, branding, visibility, client experience, and mindset — not as isolated tactics, but as connected pieces of how successful photography businesses are being built moving forward.

If you’re heading into 2026 wondering what to double down on, what to let go of, and where to focus your energy next, this episode will help you see the bigger picture — and avoid playing last year’s game in a changing market.

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Premium Members, click here to access this interview in the premium area Vincent Peters of www.vincentpetersstudio.com doesn’t just capture moments — he reveals something deeper about the people we think we already know. He's a German-born photographer, artist, and visual storyteller whose images have graced the pages of Vogue, GQ, and Harper’s Bazaar, [...]

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Raphaëlle Granger didn’t grow her photography business by doing more weddings, chasing trends, or copying what looked successful online. With a background in photojournalism and fashion, she learned early that beautiful work alone doesn’t guarantee a sustainable business — especially when the work itself isn’t aligned with how you want to show up creatively or personally.

In this conversation, Raphaëlle shares how undercharging actually held her back, why her first rebrand failed, and how getting clear on values — not visuals — changed everything from pricing to the clients she attracts. We talk about building trust with planners, using Instagram for positioning rather than bookings, and the confidence that comes from saying no to work that isn’t the right fit.

If you’ve ever felt stuck in the middle market, drained by work that looks good on the surface, or unsure how to move your business forward without burning out or pretending to be someone you’re not, this episode will give you plenty to think about.

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In this episode, I’m chatting with Ben Potter from BP Portrait Art in Melbourne — a photographer who has quietly built one of the most profitable and systemised portrait studios I’ve seen.

Ben shares how he moved away from Facebook ads, why community fundraising became his most reliable lead source, and how trusting the numbers — not emotions — transformed both his sales and his confidence. We dig into pricing psychology, strong offers, automation, and why messy action beats waiting for the perfect plan every time.

If you’re serious about building a photography business that’s profitable, repeatable and far less stressful to run, this conversation will challenge how you think about growth — and what actually drives it.

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Premium Members, click here to access this interview in the premium area Brittni Schroeder of www.brittnischroeder.com first joined me way back in Episode 337. Before shifting into coaching, she spent more than ten years as a professional photographer, named one of the most influential photographers of 2016, with features in the Wall Street [...]

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Referrals are one of the most powerful growth levers in a photography business — yet most photographers treat them like something mysterious or magical that “just happens” when the work is good enough.

In this conversation, Stacey Brown Randall dismantles that myth completely.

She explains why great photos and happy clients don’t automatically lead to consistent referrals… and why the missing link is almost always the client experience itself. Not the workflow, not the quality of the images — but how clients feel at every stage of working with you.

Stacey shares the simple shifts photographers can make to turn happy clients into referring clients — without scripts, awkward asks, discounts, or gimmicks. From identifying “referral hot zones” to planting subtle referral seeds, to using handwritten notes and thoughtful touch points that genuinely make clients feel seen… she lays out a new way to think about referrals that’s grounded in connection, not tactics.

If you’ve ever wondered why your clients say they love you but rarely send people your way — or if you want to build a business that grows through trust, reputation, and genuine word-of-mouth — this episode will change how you approach your client experience.

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Luxury hotel photography isn’t a niche most portrait or wedding photographers ever think about — but after hearing Bruce Vincentiis’ story, you might see it differently. Bruce went from teaching himself photography through YouTube tutorials in Asian internet cafés to becoming an approved photographer for brands like Marriott, Accor, and Hyatt. In this episode, he opens a window into a world most photographers never get to see — the relationships, expectations, and opportunities behind photographing some of the world’s most beautiful hotels. You can explore his work at https://bdv.photography

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