In this episode, I’m chatting with Ben Potter from BP Portrait Art in Melbourne — a photographer who has quietly built one of the most profitable and systemised portrait studios I’ve seen.

Ben shares how he moved away from Facebook ads, why community fundraising became his most reliable lead source, and how trusting the numbers — not emotions — transformed both his sales and his confidence. We dig into pricing psychology, strong offers, automation, and why messy action beats waiting for the perfect plan every time.

If you’re serious about building a photography business that’s profitable, repeatable and far less stressful to run, this conversation will challenge how you think about growth — and what actually drives it.

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Premium Members, click here to access this interview in the premium area Brittni Schroeder of www.brittnischroeder.com first joined me way back in Episode 337. Before shifting into coaching, she spent more than ten years as a professional photographer, named one of the most influential photographers of 2016, with features in the Wall Street [...]

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Referrals are one of the most powerful growth levers in a photography business — yet most photographers treat them like something mysterious or magical that “just happens” when the work is good enough.

In this conversation, Stacey Brown Randall dismantles that myth completely.

She explains why great photos and happy clients don’t automatically lead to consistent referrals… and why the missing link is almost always the client experience itself. Not the workflow, not the quality of the images — but how clients feel at every stage of working with you.

Stacey shares the simple shifts photographers can make to turn happy clients into referring clients — without scripts, awkward asks, discounts, or gimmicks. From identifying “referral hot zones” to planting subtle referral seeds, to using handwritten notes and thoughtful touch points that genuinely make clients feel seen… she lays out a new way to think about referrals that’s grounded in connection, not tactics.

If you’ve ever wondered why your clients say they love you but rarely send people your way — or if you want to build a business that grows through trust, reputation, and genuine word-of-mouth — this episode will change how you approach your client experience.

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Luxury hotel photography isn’t a niche most portrait or wedding photographers ever think about — but after hearing Bruce Vincentiis’ story, you might see it differently. Bruce went from teaching himself photography through YouTube tutorials in Asian internet cafés to becoming an approved photographer for brands like Marriott, Accor, and Hyatt. In this episode, he opens a window into a world most photographers never get to see — the relationships, expectations, and opportunities behind photographing some of the world’s most beautiful hotels. You can explore his work at https://bdv.photography

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Nik Buttigieg’s business has transformed dramatically since the last time he was on the podcast. Back then, he was running sessions out of a tiny room in a caravan in regional WA. Today, he’s built a thriving portrait studio in Albury, with staff, systems, a full shooting and sales setup, and revenue pushing the $600K mark — with his eyes firmly on seven figures.

What’s most interesting isn’t just the growth, but the shift in how Nik thinks about marketing, client experience, and his role as a business owner. You can hear it in everything he says. He’s simplified, doubled down on what matters, opened up his offer, and stopped trying to pre-qualify his way to better clients. Instead, he’s engineered a studio experience that gets people through the door — and lets the work do the heavy lifting.

In this episode, Nik shares what’s been behind that shift, the mindset changes that unlocked his momentum, and how he’s built a studio that feels both profitable and sustainable — even with a newborn at home and a calendar packed with sessions, sales, and phone calls.

If you’ve ever wondered what it looks like when all the pieces finally click, this is a must-listen.

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From €50 weddings in Serbia to a million-euro photography business in Italy — Danilo and Sharon Vasic’s story is as inspiring as it is practical.

What started as two teenagers shooting for friends turned into one of the most in-demand luxury wedding brands in the world. Today, they’re photographing multimillion-euro celebrations across Lake Como, the South of France, and beyond — blending their fashion background with cinematic storytelling and meticulous preparation.

In this interview, the Vasics share how they built a business that’s booked out a year in advance, why mindset matters more than money when moving into the luxury market, and the systems, preparation, and client experience that set them apart.

If you’ve ever wondered how photographers make the leap from local jobs to high-end international clients — this conversation will change how you think about what’s possible.

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When a repetitive strain injury forced Jason Guy to hang up his paintbrush, he picked up a camera — and accidentally discovered a whole new career photographing women in a way that changes how they see themselves.

Today, Jason runs a $200K-a-year boudoir business from Sonoma, California, photographing just four clients a month and handling every step himself — from first email to final album. His average client spends around $6,000, and some invest as much as $15,000 on their sessions and artwork.

In this episode, he shares how he attracts health-focused, motivated clients without relying on censored ads, why his transparent sales process builds trust (and bigger orders), and the simple offline marketing tool that keeps his calendar full.

This one’s a masterclass in building a profitable photography business on your own terms — no hustle, no hype, just honest connection and consistent excellence.

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Headshot photographer Yaneck Wasiek runs a $600K-a-year studio built on systems, consistency and connection — not luck.

In this interview, he shares exactly how he generates $15K corporate jobs, books 4–5 sessions a day through automation, and turns one-off shoots into long-term partnerships with brands like Microsoft, LegalZoom and Zillow.

From a simple website popup that fills his calendar to a door-to-door strategy that launched his business from scratch, Yaneck’s approach is all about making photography work like a business.

If you’ve ever wanted to attract steady, high-value clients without relying on hustle or hope — this episode will show you what’s possible.

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