What if you didn’t need a high-volume photography business to make great money?

In this interview, Jo Lyons shares how she’s built a pet photography business around lifestyle, creativity and connection — while still averaging around $2,500 per client and landing sales as high as $6,500.

Based on a beautiful rural property in NSW, Jo has created a destination-style experience for dog lovers, using studio sessions, countryside portraits, book projects, Dog of the Year campaigns and clever local marketing to attract the right clients.

There’s a lot to love in this one.

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Seven years ago, Jo Menneer was running a busy studio shooting both family and boudoir sessions — averaging around £800 per client.

Today, she’s working Monday to Friday only, shooting fewer sessions, and averaging £2,250 per client… with some spending five figures.

What changed?

Not her location.
Not the size of her studio.
Not even the number of sessions she shoots.

In this episode, Jo breaks down how refining her client journey, raising prices (despite a clenched stomach), implementing structured pre-shoot calls, and focusing on confidence over photography transformed her boudoir business into a calmer, more profitable and more impactful studio.

If you’ve ever thought “my market won’t pay that” or “I can’t raise my prices here,” this conversation might just shift your thinking.

The post 657: Jo Menneer – From $800 to $2,250 Average Sale in Her Photography Business (Without Working Weekends) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Everyone says, “Deliver a great experience.”

Almost no one explains what that actually means.

In this episode, I sit down with Julie Comfort — a former destination wedding photographer turned experience designer — to unpack what it really looks like to intentionally design how your clients feel from first enquiry to long after delivery.

We talk about why most weddings (and client journeys) start to feel the same… how overwhelming first emails quietly lose bookings… why follow-up often wins the job… and how small, thoughtful touches can create more impact than expensive gifts.

If you want easier sales, stronger referrals, and clients who rave about you — not just your photos — this conversation will shift how you think about your business.

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Richie Schwartz has photographed close to 100,000 pets over a 40+ year career — and he’s done it with a business model that’s simple, structured and unapologetically commercial.

In this episode, Richie explains how partnering with pet businesses allows him to book 10–20 sessions in a single day, run a tight 30-minute shoot → show → sell workflow, and keep pricing clear enough that buying feels easy. It’s not about trends, styling or social media growth. It’s about building a repeatable system that works in the real world.

If you’re curious what a true high-volume pet photography model looks like — and whether parts of it could apply to your own business — this conversation will give you plenty to think about.

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In this episode, Gary Williams returns to the podcast to share what he’s learned from photographing 100 weddings in just two years. We talk about short weddings, simple pricing, Google-driven enquiries, outsourcing, and how designing a business around ease and sustainability has helped Gary build steady momentum without unnecessary stress.

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In this interview, Jamie shares what really happened behind the scenes as his business quietly started to unravel — the warning signs he ignored, the decisions he delayed, and the moment panic forced him to take action.

He opens up about the systems that failed him, the personal factors that made things harder than they needed to be, and the practical changes that helped him stabilise cash flow, rebuild momentum, and fall back in love with his business again.

If you’ve ever looked at another photographer’s work and thought, they must be doing great, this conversation is a powerful reminder that appearances rarely tell the full story — and that a turnaround is often closer than it feels.

The post 653: Jamie Booth – From Panic to a Booked-Out Photography Business in 90 Days appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Dating photography might not be the first niche that comes to mind when photographers think about growth — but in this interview, Emily Cummings explains why it’s become one of her most consistent, high-value revenue streams.

We unpack how Emily identified a specific emotional problem clients were already motivated to solve, why a dedicated dating photography offer pre-qualifies serious enquiries, and how experience design — from consults to styling to same-day image selection — makes premium pricing far easier to hold.

This conversation also explores the role Emily’s studio plays in credibility and efficiency, how Google Ads and strategic partnerships attract clients from well beyond her local area, and why simplifying pricing and systems across genres has helped her scale without burnout.

If you’re curious about building steadier income, attracting more decisive clients, or creating offers that work year-round — this episode will give you plenty to think about.

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Premium Members, click here to access this interview in the premium area Stephanie Hill of www.totalcapture.com.au is an absolute powerhouse when it comes to photography business and life! She founded her Adelaide photography business, Total Capture Photography, at the age of 19! She says she was originally driven by “a fascination with light [...]

The post 651: Stephanie Hill – Building a $200k Photography Studio On Two Days a Week appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.