"There's always a million reasons not to do something." --- Jan Levenson, The Office

That statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it next week" or "next quarter" seems like the better way to fly.

But guess what? Next quarter will present Next Quarter Problems, thus pushing the benefits of bringing a podcast into your marketing strategy downstream again.

In all aspects of life, there's always going to be OTHER factors that prevent you from doing something you really want to do.

But with podcasting, you're doing much more than just STARTING and DOING a podcast. You're opening up a new channel of communication and content creation that could literally change the face and direction of your brand.

In this installment of Podcast Theory, I'm sharing my reasons why RIGHT NOW is the best time to start your brand podcast (or, at the very least, the planning phases).

Join me as I talk about:

- Why putting off the start of your podcast production does more harm than good
- How to evaluate time when it comes to the structure of your podcast
- How to overcome the belief that podcast production is this overwhelming feat you can never accomplish
- Why business leaders need to look at podcasting as an engine that churns out much-needed content versus something that requires thousands of downloads to be considered a success
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On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.

Connect to your platform of your choice at bombtrackmedia.com/live

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Have you ever found yourself in a position where you question whether you should publish an episode of your podcast because it doesn't meet your standards?

If you haven't yet, chances are it's something you'll encounter at some point in your podcasting plight.

In Part 5 of my "5 Things Your Podcast Doesn't Need" series, I'm diving deep into one of the most critical items you need to consider with your production: compromising your standards at the expense of your audience.

In podcasting, the unofficial golden rule is you always consider the listener's experience above all else. If you feature a guest who goes into business for themselves and does nothing but sell - to the point your listener may wonder if this content is for them - you may want to consider other options instead of exposing your listeners to something that will sour them on your show.

You want to ensure you bring value to your listeners at all times. And if that means 86'ing an episode because it doesn't meet your standards, so be it.
____________________________________

On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.

Connect to your platform of your choice at bombtrackmedia.com/live

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need.

As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease in which we can access podcast content on our devices.

Back in the day, the term "PODcast" was literal because you uploaded "internet radio episodes" to your iPod and consumed at will. This was a newfangled thing (as was downloading music onto a portable rectangle), and many shows featured the word "podcast" so people knew what they were accessing.

Today, the question needs to be asked: Does the word "podcast" still need to be used?

I'm exploring this and more in today's episode. Enjoy!

RESOURCE MENTIONED: Hello My Name Is Awesome - brand name guide written by Alexandra Watkins | Pick up your copy today
____________________________________

On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.

Connect to your platform of your choice at bombtrackmedia.com/live

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production