"There's always a million reasons not to do something." --- Jan Levenson, The Office

That statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it next week" or "next quarter" seems like the better way to fly.

But guess what? Next quarter will present Next Quarter Problems, thus pushing the benefits of bringing a podcast into your marketing strategy downstream again.

In all aspects of life, there's always going to be OTHER factors that prevent you from doing something you really want to do.

But with podcasting, you're doing much more than just STARTING and DOING a podcast. You're opening up a new channel of communication and content creation that could literally change the face and direction of your brand.

In this installment of Podcast Theory, I'm sharing my reasons why RIGHT NOW is the best time to start your brand podcast (or, at the very least, the planning phases).

Join me as I talk about:

- Why putting off the start of your podcast production does more harm than good
- How to evaluate time when it comes to the structure of your podcast
- How to overcome the belief that podcast production is this overwhelming feat you can never accomplish
- Why business leaders need to look at podcasting as an engine that churns out much-needed content versus something that requires thousands of downloads to be considered a success
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On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.

Connect to your platform of your choice at bombtrackmedia.com/live

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production