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Do you ever feel it's impossible to become a full-time podcaster or content creator? Although this feeling is familiar among most podcast guests and podcast hosts, it doesn't have to be this way! In this episode, Alex Sanfilippo interviews Scott Jeffrey Miller about his transition from corporate C-suite executive to full-time content creator. Get ready to hear the raw journey of someone who made it happen and how you can follow in Scott's footsteps!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/288

Chapters

00:00 Introduction and Background
04:36 Favorite Form of Content Creation
06:00 Being Fearless in Content Creation
09:47 Dealing with Overwhelm in Content Production
14:30 Knowing When to Stop and Pivot
25:46 Aligning Podcasting, Book Launch, and Content Creation
30:04 Book Recommendations for Podcast Guests and Hosts
31:31 Final Thoughts

Takeaways

• Content creation is a job and should be treated as such. It requires effort and dedication to create and promote content effectively.
• Fearlessness is key in content creation. Don't be easily embarrassed or discouraged by negative feedback.
• Find your audience and speak directly to them. Don't try to be all things to all people.
• Living in the future can help you stay motivated and in control of your destiny, but it's important to also be present in the moment.
• Take time to celebrate your wins along the way. Recognize and appreciate your achievements.
• Recommended books for podcast guests and hosts: 'Rise Above This Story' by Karina Kilcone, 'The Gift of Struggle' by Bobby Herrera, and 'The Perfect Ten' by Dave Linegar.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/288

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)

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We all desire to be unforgettable podcast guests. But few of us make an intentional effort to ensure that we're remembered by podcast hosts and listeners. In this episode, Jen Rogers explains the three essential steps for becoming a memorable podcast guest. Get ready to captivate hosts and their audiences and take your podcast guesting skills to the next level!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/287

Chapters

00:00 The Power of Podcast Guesting
03:20 Serve: How to Serve the Host's Audience
04:17 Extract: Finding Key Concepts and Keywords
09:10 Trust: Building Trust with the Host and Audience

Takeaways

• Podcast guesting is a powerful way to build momentum and revenue for your business.
• To become a memorable guest, you need to serve the host's audience first.
• Extract key concepts and keywords from the podcast you're guesting on to create a unique and engaging talk.
• Building trust with the host and audience is essential for a successful guesting experience.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/287

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)

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Many podcasters struggle with the fear of sounding awkward or rambling when recording solo episodes. But the truth is that with the right strategy, you can create impactful content that resonates with your audience. In this episode, Isabella Sanchez Castañeda debunks common myths about solo podcast episodes and explains how to create engaging content that captivates your listeners. Get ready to establish yourself as a thought leader and market your business with captivating solo episodes!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/286

Chapters

00:00 Introduction: The Power of Solo Episodes
02:48 Hooking Your Audience: Grabbing Attention
04:27 From Essay to Episode: The Five-Paragraph Structure
06:38 Engaging Your Listeners: Transitions and Recaps
07:55 Empowering Your Listeners: Conclusions and Calls to Action
08:51 Becoming an Authority: Growing Your Thought Leadership

Takeaways

• Solo episodes are an effective way to market your business and grow your thought leadership.
• The structure for a solo episode is similar to a five-paragraph essay, with an introduction, body paragraphs, and a conclusion.
• The introduction should include a hook, background information, and an orienting statement.
• The body paragraphs should cover the main points of the episode, with clear explanations, examples, and stories.
• Transitions between points help keep the listener engaged.
• The conclusion should empower the listener and include a call to action.
• Following this structure will help hosts stay on topic and provide valuable content.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/286

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)

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As the world continues to discover the power of podcast guesting, it is becoming increasingly difficult to be selected as a guest. Thankfully, there is something you can do to stand out from the masses. In this episode, Lauren Cockerell shares how top PR agencies pitch to get on podcasts as a guest. Get ready to revolutionize your approach to podcast pitching so you can secure more guesting opportunities than ever before!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/285

Chapters

00:00 Introduction and Overview
01:30 Common Pitching Mistakes
08:12 Researching and Building Relationships
09:37 Crafting Great Pitches
11:34 Offering to Promote the Episode
12:33 Final Takeaways

Takeaways

• Caring about the person you're pitching to and their audience is the most important secret to pitching success.
• Avoid common pitching mistakes such as not customizing your pitch, sending vague or overly long pitches, and pitching to irrelevant shows.
• Research the podcast you're pitching to and tailor your pitch to their specific show and audience.
• Build a genuine relationship with the host by being yourself and making their life easier.
• Offer to promote the episode and show that you value cross-promotion.
• Show that you care and value the host's time to become a favorite guest.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/285

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)

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Are you a podcast host struggling to monetize your show? You're not alone! Very few podcasters have ever reported making money with their podcast. Thankfully, there's a simple path to becoming a profitable podcaster! In this episode, Shannon Boyer explains the three key elements to developing a helpful online course as a source of revenue and audience engagement. Get ready to start making money through your podcast!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/284

Chapters

00:00 Monetizing Your Podcast with Online Courses
01:21 Curating Content for Online Courses
08:16 Adding Application Lessons to Your Course

Takeaways

• Curate your content based on what your students want to learn and achieve.
• Include the three types of learner interactions: learner-to-content, learner-to-instructor, and learner-to-learner.
• Provide opportunities for students to apply their knowledge and skills outside of the course.
• Value in online courses comes from carefully curated content and meaningful learner interactions.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/284

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)

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Gaining exposure for your brand and business can be overwhelming in today's noisy world. Thankfully, there is one medium that develops "know, like, and trust" faster than any other. In this episode, Chris Williams explains how to leverage podcast guesting to grow your business and position yourself as an industry expert. Get ready to revolutionize your podcasting game and take your business to the next level with these game-changing strategies!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283

Chapters

00:00 The Importance of Strategy in Podcasting
01:29 Positioning Yourself Well During Podcast Guest Appearances
04:21 The Power of Post-Interview Follow-Up
05:16 Staying Organized and Nurturing Relationships
08:30 Identifying Opportunities for Joint Ventures and Partnerships

Takeaways

• Podcasting does not automatically lead to money, clients, or opportunities. A clear strategy is necessary to achieve desired outcomes.
• Position yourself well during podcast guest appearances by prioritizing the host and encouraging the audience to engage with them.
• Create a memorable experience by delivering aha moments that resonate with the audience and demonstrate your expertise.
• Follow up with the host after the interview, sending a relevant and co-branded gift to strengthen the relationship.
• Stay organized and nurture relationships over time using a CRM to manage and track connections.
• Identify opportunities for joint ventures and partnerships by finding complementary products or services in your network.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)

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Are you a podcaster struggling with impostor syndrome? You're not alone. Over 70% of high achievers experience it, and it can lead to blame, regret, and disappointment. Thankfully, there are simple coping mechanisms to help you overcome these feelings! In this episode, Tara Halliday explains the surprising root cause of impostor syndrome and how to get free from it. Get ready to begin developing unconditional self-worth to start breaking the vicious cycle!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282

Chapters

00:00 The Experience of Imposter Syndrome in Podcasting
03:54 Recognizing and Managing Imposter Syndrome Symptoms
07:37 The Root Cause of Imposter Syndrome
09:02 Overcoming Imposter Syndrome: Changing Beliefs and Developing Unconditional Worth

Takeaways

• Imposter syndrome is a common experience for podcasters, causing feelings of self-doubt and inadequacy.
• Imposter syndrome is not low self-esteem or a medical condition, but rather a normal functioning that can be managed.
• There are three types of imposter syndrome symptoms: imposter syndrome thinking, physiological stress, and imposter syndrome behaviors.
• The root cause of imposter syndrome is a belief that your worth as a human being depends on your performance.
• To overcome imposter syndrome, it is necessary to change this belief and develop unconditional worth.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)

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Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Chapters

00:00 Introduction and Personal Experience
02:23 The Email Staircase
03:19 The Power of Owning Your Email List
04:18 High ROI and Real Connections with Email Marketing
05:15 Gaining Followers and Nurturing Them as Friends
09:04 Converting Friends into Customers: The Importance of Selling and Knowing Your Subscribers
12:26 Summary and Conclusion

Takeaways

• Email marketing allows you to own your audience and have a high return on investment.
• The 'email staircase' involves turning followers into friends and then into customers.
• To gain followers, you need to get visible and actively promote your content.
• To turn followers into friends, show your investment in their journey, be relatable, and stay top of mind.
• To convert friends into customers, you need to sell and stop guessing by getting to know your subscribers.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

*** 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts, is on July 18th, 2024!!! (RVSP HERE: HTTPS://PODMATCH.COM/EVENT)