It's election year and I fear we're just getting started. 😬 This episode is your unbiased guide for the pros and cons of sharing political opinions on your podcast.

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand.

If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing and promoting new episodes, if you can’t figure out what sets your podcast apart, this episode is for you.

In this episode:
(0:00) Storytelling: the most important skill every podcaster must master to grow their audience.
(3:57) These are the stories that turn first-time listeners into lifelong fans.
(4:35) How to use storytelling in your podcast when you're feeling podcast burnout.
(6:37) My key to viral storytelling and the best tip to use when telling stories.
(9:40) Setting up your guests to tell better stories during their interview.

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us?

Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your podcast and think it’s a good investment?

In this episode we’re talking about what sponsors are looking for, what the most successfully monetized podcasts are doing to make money with their podcast and how you can make a podcast that’s monetizable.

In this episode:
(1:34) Does your audience size really matter?
(4:16) How building a strong niche audience can improve your chances of monetization.
(5:25) What does a successfully monetized podcast look like? (And how can we replicate that success.)
(6:30) The two most important questions to ask yourself before monetizing your podcast.
(7:15) What are million dollar podcasts doing differently than the rest of us?

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts.

As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting.

But I get it! SEO is confusing, and boring and honestly kind of a pain in the neck to explain and implement. However, that doesn’t take away from its importance to help your podcast grow and reach new listeners across the internet. Once you get the hang of SEO and how to optimize your podcast, it’s a skill that will pay off forever.

In this episode I’m breaking down what SEO is, how you can use it for your podcast and a few easy ways to start optimizing your own podcast episodes today.

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode.

Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? The marketing gurus aren’t lying to us about this one - sending a weekly email has more than doubled my downloads in the past 2 months and in this episode I’m going to break down for you exactly how I did it.

In this episode:

(2:18) The guest email that got my episode 30,000 downloads.

(5:02) How to find the best place to host your emails and contacts.

(6:47) How to start building an email list of listeners who actually want to open your messages.

(10:25) The strategy I’ve used to grow my list since my first subscriber.

(11:26) Why listeners are more likely to listen and buy from an email than social media.

Want to check out my lead magnets?
ChatGPT Prompt to Start a Podcast
Podcast Launch Checklist
Self-Audit Podcast Checklist
Monthly Podcast Progress Tracker
10 Guest Questions for Pre-Interviews

Start Sending Emails with ConvertKit
Your first 10,000 subscribers free plus:

• Unlimited landing pages
• Unlimited opt-in forms
• Send unlimited emails and newsletters
• Audience tagging and segmentation
• Sell digital products
• Newsletter feed and website

Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team.

The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my step-by-step strategies for booking speaking engagements from your podcasting experience and of course - getting paid!

In this episode:
(1:00) The simple networking strategy I use to book paid speaking gigs for myself and clients.
(3:55) How to create and optimize a "one-sheet" that's working to get you keynote opportunities.
(4:35) One thing you can do to seperate yourself from all other speakers in your niche.
(6:24) Making money from a keynote when you aren't paid from the event.
(8:03) How to build your brand locally to drive global interest.

Links in this episode:
👩🏻‍💻 Shop My One-Sheet Template
🥳 Get 15% OFF Now Until 7/1/2024 with code LAUNCH15

✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

It's really hard to sell something when you aren't sure what it should cost. 🤷🏻‍♀️

Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast and sell advertisements, but how much should we sell them for? What is an advertisement on our podcast really worth?

In this episode:
(1:15) The industry standard for podcast ad pricing and how CPM works.
(3:24) Understanding podcast ad terminology and different ad types.
(7:29) How to calculate podcast ad pricing based on your podcast's expenses.
(12:28) Creating a rate card and media kit to send prospective sponsors.
(13:18) The two things every podcast sponsor wants to close the deal.

Note: If you've recently listened to Ep. #014: How to Get Your First Podcast Sponsor, there are a few overlapping topics between episodes including the breakdown of expense based pricing strategies and the explination of some ad types. The current episode provides more details to both, and other context that's necessary to pricing podcast ads. 🫶🏼

Links in this episode:
👩🏻‍💻 Shop My Podcast Media Kit and Rate Card Template
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start
🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Do you know how many listeners actually listen to your entire podcast?

For most podcasters, it's not very many. Which is sad! We want people to listen to the entire episode. Not just the first 2 minutes. 😩 This episode will walk you through how to create a podcast episodes your audience will actually listen to from start to finish.

In this episode:
(1:19) How to turn first time listeners into lasting audience and engaged community.
(3:20) The easy changes you can make to episode descriptions to get listeners to stay until the end of the episode. (This can be done for past episodes, too!)
(5:28) The small mistake podcasters make that impact listener retention long-term.
(7:30) Why you should start speaking to one person instead of the genaric audience and how this builds your connection and community.
(15:16) How to review retention and consumtion rates and what they mean for your podcast.

Links in this episode:
Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)
Podcast Rescourses: Equipment, Software and Everything You Need to Start
Book a 1:1 Coaching Call with me
Shop my EXACT Podcast Setup
Read this Episode's Show Notes