In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect.

John Rogers brings years of experience from his time at the National Republican Congressional Committee, where he established their polling department. He shares his unique perspective on state-level polling and the critical questions reporters and voters should ask when analyzing poll results. Meanwhile, Lee Vasche, a data science expert with extensive experience in fielding multimodal surveys with a focus on live phone interviews, sheds light on the growing issues with incentivized online surveys and explains how pollsters can better account for low-propensity voters and disaster-affected areas to deliver more accurate results.

Join us as we pull back the curtain on the mechanics of public polling, analyze its limitations, and reveal how polling impacts public perception and electoral strategies.

Don’t miss this in-depth discussion with two of the most knowledgeable pollsters in the business!

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In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics.

The dialogue opens with Wylie's recollections of a Massachusetts special election that he and host Dustin Olson worked on together, showcasing innovative tactics despite a close loss. He highlights the shift in GOP campaign tactics over the years, focusing on voter targeting and engagement. The discussion underlines the importance of authenticity in politics, drawing from various candidates' experiences.

Wylie shares insights from John Ashcroft's Senate race, emphasizing political values and strategic campaign decisions. The episode also delves into the necessity of grassroots tactics, opposition research, and the importance of preparing for personal attacks in campaigns.

Toward the end, Wylie and Olson critique the GOP's current reliance on social media, advocating for a renewed focus on direct voter engagement and grassroots efforts, especially in new demographics and movements like Parental Rights.

Listeners can seek campaign advice from Wylie at Matt@MattWylie.com.

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Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day!

J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com

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