• Positioning From the Client’s Perspective

  • Apr 1 2024
  • Length: Less than 1 minute
  • Podcast

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Positioning From the Client’s Perspective

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  • Summary

  • Positioning From the Client’s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one’s value from the client’s perspective rather than merely […] The post Positioning From the Client’s Perspective appeared first on Business RadioX ®.
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