• Positioning

  • Feb 4 2022
  • Length: 35 mins
  • Podcast

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Positioning

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  • Summary

  • Brand positioning is a marketing cornerstone concept. It is one of our core elements. Where does a business sit in the field of their competitors? Positioning is raw differentiation. When do you use it? When do you downshift it? How do you deliver a true, exciting, visionary positioning statement? Let's talk about it.
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