How can AI, automation, and technology democratize custom home design and improve the home building process for both buyers and architects?

On this episode of Practice Disrupted, we welcome Marc Minor and Michael Bergin, the co-founders of Higharc. With Marc's passion for combining design and technology and Michael's dedication to improving the built environment through design automation, they created Higharc. Higharc provides software tools to make custom home design more accessible, enabling users to design, estimate, sell, and build their ideal homes. Our discussion is focused on their vision for democratizing custom home design.

First, Marc and Michael discuss the origins of Higharc, their relationship as co-founders, and their goal to bring design automation to the industry. They highlight the ways tech can address housing shortages, improve affordability, and enhance the home-building process.

Then, we dive into efficient customization in home design and how Higharc empowers architects to engage with the industry on a larger scale. They share strategies for optimizing the home-buying experience for both buyers and architects, working with the industry's supply and demand, and managing the current housing market.

What really is going to make it so that houses are more affordable is addressing the supply problem. Higharc as a business is also very pointed at this soft cycle supply problem making it faster to build homes so that we have more homes for people to move into. There's an ecosystem here, and if we could take that knowledge and have systems that enable professionals to engage with this process, this industry at greater scale, we all stand to benefit. - Michael Bergin

To wrap up the conversation, Marc and Michael look to the future and share their vision for bridging the gap between architects and buyers, with the goal to create more diverse, automated, and connected communities.

Tune in next week for an episode with Tanooki Labs Product Manager, Liz Fibleuil.

Guests:

Marc Minor:

Marc started Higharc with the goal of making good home design accessible to more people. He’s passionate about pairing design with technology and guiding teams to bring those technologies to market. Prior to starting Higharc, Marc launched two 3D printing companies — Desktop Metal and Carbon3D — out of stealth to become industry leaders, and held management roles for some of the world’s most beloved brands and creative consultancies.

Michael Bergin:

Michael is VP of Product and Co-Founder of Higharc. Throughout his career, he has been dedicated to improving the built environment through design automation. Early in his architecture training, he became dissatisfied with the slow pace and limited accessibility of custom home design. Frustrated, he returned to graduate school and explored the potential to improve these conditions through research into mass-customization of homes. He applied these concepts in practice as a Research Lead at Autodesk, creating a product enabling design automation for the automotive and aerospace industries. His work leading the product design effort culminated in the release of Autodesk Generative Design.

📍 Show Links:

Connect with Marc on LinkedIn

Connect with Michael on LinkedIn

Follow Higharc on LinkedIn

📚Continue Learning:

Architechie

Contact

How can architects think broadly about their career options and the various ways they can contribute to and grow within the built environment?

On this episode of Practice Disrupted, we're joined by Laura Wake-Ramos, a business development manager at Mortenson. As an architect and real estate developer with experience in design-build construction, she brings a unique perspective to the intersection of architecture and construction. In our conversation, Laura shares her journey in the field, insights on alternative career paths outside of traditional practice, and thoughts on the future of architecture.

First, Laura shares her background of getting into architecture and what a business development manager does at Mortenson. She provides insight into business development in architecture, explaining how she balances creativity with construction logistics.

Then, Laura dives into alternative career paths in architecture, emphasizing the importance of building support networks and diversifying your skills. She offers advice on following your curiosity and taking career development risks while highlighting the benefit of continuing education.

In simplest terms, I think of real estate development as a Shark Tank of architecture – where you have this concept, you have this design, you have this idea, and you need to talk about how you're going to get it funded. That's where I think the bridge between architecture and development lies. The development world has connections to private equity and to the debt partners to get buildings funded. - Laura Wake-Ramos

To wrap up the conversation, we discuss gaps in the architecture profession. Laura identifies areas for improvement in architectural education, such as the need for more business knowledge in capital markets and market analytics. She shares her aspirations to elevate alternative career perspectives in architecture and break down barriers between architecture and allied professions.

Tune in next week for an episode about the future of housing with the co-founders of Higharc.

Guests:

Laura Wake-Ramos

Laura is a leader in project delivery through strategy, leading teams, and technology integration. As a Business Development Manager with Mortenson, Laura is responsible for cultivating real estate development opportunities in the Washington DC metro region, leading with the strategy of integrated developer-builder. Laura’s career encompasses construction management, design-build management, and virtual design & construction integration.

One notable project Laura led as the Design Phase Manager was a historic renovation project in Washington DC that won a National Design-Build Award in 2023. Laura serves as the 2023-2024 Chair of the AIA Project Delivery Knowledge Community, and serves as 2024-2026 At-Large Representative for AIA Strategic Council. Laura is passionate about volunteering and giving back her experience to the community. Laura has volunteered with the ACE Mentorship Program of America, Greater Washington Affiliate Board Member, Arquitina, Design-Build Institute of America, Mid-Atlantic Board Secretary, and DBIA student chapter liaison.

📍 Show Links:

Connect with Laura on LinkedIn

Mortenson

📚Continue Learning:

ACE Mentor Program of America

Design-Build Institute of America

📍 Follow Practice Disrupted on Social:

How can architecture firms grow alongside the future of the practice by exploring other business models and embracing opportunities for innovation?

On this episode of Practice Disrupted, we’re excited to introduce Lawrence Fabbroni as our new Chief Innovation Officer at The Practice of Architecture. Larry is an architect with over twenty years of experience and has been involved in many major development projects in the US. Currently, he works as a consultant focusing on strategic pre-development services. Today, Larry talks about his architecture and business career and his plans to enhance innovation within our company.

First, Larry discusses his career background and his role in The AIA Practice Innovation Lab. As an MBA candidate at the University of Chicago Booth School of Business, Larry shares key takeaways he learned that can benefit our approach to innovation in architecture.

Then, we dive into the challenges that firms encounter in managing growth and sustainability alongside the evolution of architecture and AI. Larry highlights what we're currently working on and our goals, how our consulting service differs from others in the AEC space, and the exciting opportunities to merge the expertise of Larry's network with The Practice of Architecture network.

In the world of innovation, we separate what we define as invention and innovation. There's multiple types of innovation that can happen, and the most common is to innovate iteratively on what you already do, right? I think architects are really inclined to want to be really creative and kind of develop something brand new all the time. That's how you cause major disruption, maybe, but that's not the majority of innovation that's happening in this other space. - Larry Fabbroni

To wrap up the conversation, we explore the importance of mindset shifts for fostering innovation in the industry's future, the role of mid-sized companies, the potential for creativity, and the influence of workplace culture on driving innovation within firms.

Tune in next week for an episode where we continue our "Architecture, and" series with a guest who’s making a significant impact beyond traditional practice—Laura Wake-Ramos.

Guests:

Lawerence J. Fabbroni, AIA, LEED AP

Larry is an architect with over two decades in practice. He formerly led master planning projects at Ehrenkrantz Eckstut & Kuhn Architects and Strada Architecture. He has worked on some of the largest development projects in the US, and currently works as an consultant focused on strategic pre-development services. Currently, Larry is an MBA candidate at the University of Chicago Booth School of Business where he focuses on entrepreneurship and strategy.

Larry has received the AIA Pennsylvania Emerging Professional of the Year award, as well as the AIA’s national Young Architect Award. He is formerly a national president of the American Institute of Architecture Students (AIAS), a national Chair of the AIA’s Young Architects’ Forum (YAF), and a national board member of the American Insti­tute of Architects (AIA). He has been a leader in many other local and regional organizations.

📍 Show Links:

Connect with Larry on LinkedIn

📚Continue Learning:

The Practice of Architecture Website

Practice Innovation Lab

📍 Follow Practice Disrupted on Social:

Facebook |