How can artificial intelligence reduce administrative burden, simplify compliance, and help architects reclaim time for the design work they love?

This week, we are joined by Brandon Levey, the founder and CEO of Ichi, a promising young company building AI tools for the built environment.

Brandon brings a unique blend of two decades in technology leadership and a lifelong connection to construction through his family's business. He shares how these experiences shaped his belief that the spaces we occupy profoundly impact our lives, and that the current processes for building them are ripe for improvement. We discuss Ichi's mission to tackle the "compliance, administrative, and design" challenges that often bog down projects, from navigating complex building codes to automating quality assurance reviews. Brandon is clear: this isn't about replacing architects, but about augmenting their capabilities.

"I think directly within their profession, the biggest silver lining is that they're going to get back to being able to do more of what they love, and spend less of their time doing those things that don't bring them joy. Giving those people more time and space to be able to invest in that is just going to yield better impacts for society." - Brandon Levey

This episode concludes with a forward-looking conversation about the role of AI in bridging the industry's talent gap and the potential societal benefits of more efficient construction. Brandon addresses common fears around data privacy and AI adoption, explaining Ichi's "walled garden" approach and advocating for a future where technology empowers architects to focus on what matters most: creating better buildings, better cities, and a better world for everyone.

Guest:

Brandon Levey is the founder and CEO of Ichi, a technology company developing AI-powered tools for code compliance, quality review, and knowledge management in the AEC industry. With a background that includes founding Stitch Labs and leading R&D platform teams at Square, as well as hands-on experience in construction, Brandon is passionate about using technology to improve how we design and build our world.

Is This Episode for You?

This episode is for you if:

✅ You are an architect curious about practical AI applications beyond image generation.

✅ You want to understand how AI can help with code compliance, QA/QC, and knowledge management.

✅ You have concerns about data privacy and security when using AI tools.

✅ You are interested in the intersection of technology and the future of architectural practice.

✅ You believe in the potential of technology to create more joy and efficiency in your work.

• Learn more about Ichi
• Connect with Brandon on LinkedIn

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How can designers build intentional businesses while embracing an AI-powered practice?

This week, we're joined by Jessica Nelson and Stephanie Lindsay, the co-founders of Etch Design Group and the new venture AI for Interiors. They share their 10-year journey of building Etch into a celebrated Austin-based studio, driven by a "yin and yang" partnership and a desire to create a firm culture centered on autonomy, trust, and a sustainable work-life rhythm. Now a team of 10, they've successfully structured the firm to empower their designers, allowing Stephanie to work remotely and giving both founders space to explore new passions.

That new passion became AI for Interiors, a platform born from Jessica's background in tech and a shared curiosity about new tools. Through speaking, courses, and hands-on team onboarding, they are demystifying artificial intelligence and helping other designers solve their biggest pain points . They tackle the biggest misconception they hear: that AI diminishes creativity.

"If you're using AI the right way, it actually gives you so much more freedom and so much more creativity than you ever thought possible because it allows you to really dream bigger and think so much broader." - Jessica Nelson

This episode concludes with a candid discussion on the lessons learned from a decade of entrepreneurship, from the importance of always trusting your gut instinct to why they wish they'd invested in marketing and a business coach sooner. Jessica and Stephanie also explain their "community over competition" philosophy, sharing why they believe being an "open book" and helping other designers ultimately elevates the entire industry's reputation.

Jessica Nelson and Stephanie Lindsay are the co-founders of Etch Design Group, an Austin-based interior design studio specializing in residential and boutique commercial projects. After meeting at a previous firm, they founded Etch in 2015. They are also the founders of AI for Interiors, a platform that provides speaking, workshops, and coaching to help design professionals integrate artificial intelligence into their creative and business workflows .

Is This Episode for You?

This episode is for you if:

✅ You are an entrepreneur looking for candid lessons on building and scaling a design firm.

✅ You are curious about how to integrate AI into your creative and business workflows.

✅ You want to debunk common misconceptions about AI and its role in creativity.

✅ You are interested in building a firm culture based on autonomy, trust, and work-life balance.

✅ You believe in "community over competition" and sharing knowledge to elevate the design industry.

• Learn more about Etch Design Group
• Connect with Etch Design Group on LinkedIn
• Follow Etch Design Group on Instagram
• Learn more about AI for Interiors

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How do you build a tech company that champions, rather than replaces, the analog craft of drawing?

This week, we explore the intersection of design and digital innovation with Mark Collins, architect, educator, and co-founder of Morfolio. Mark's journey has taken him from the early days of paperless studios at Columbia's Cloud Lab to co-founding a bootstrapped company that now serves over a million designers worldwide.

Mark shares the origin story of Morfolio, born from a group of architects at Columbia who saw the revolutionary potential of the iPad as a creative tool. While major software companies initially missed the opportunity, Mark and his co-founders began a 10-year experiment to redefine drawing for the digital age. By intentionally staying small (under 10 people) and bootstrapped, they've avoided the pressures of venture capital and remained deeply connected to their users, creating what Mark calls an "explosion in slow motion".

"When we think about the word technology, our minds instantly go to screens and iPads, but everything is a technology. I think trace paper is a technology. We think of the design crit as a kind of technology. Anytime we're bringing to bear materials and processes and knowledge to get an outcome, we call that a technology."

- Mark Collins

This episode concludes with a look at the next wave of technology, including AI and augmented reality. Mark explains how Morfolio's innovation strategy involves fusing their own bespoke drawing engine with powerful, built-in technologies from giants like Apple, such as the LiDAR scanner used for Trace's "Room Scanner" feature. He offers advice to new graduates: avoid "doomerism" about AI, "just try things", and embrace a "multimodal" approach to design that blends drawing, data, and software to forge their own unique paths.

Mark Collins is an architect, educator, and the co-founder of Morfolio, the creative suite behind popular design apps like Trace, Board, and Journal. His career has bridged academia, where he co-founded Columbia University's Cloud Lab, private practice, and entrepreneurship. Mark's work focuses on blending analog design craft with digital innovation and keeping the human experience at the center of technology.

Is This Episode for You?

This episode is for you if:

✅ You are an architect who loves the feel of hand drawing but wants to integrate digital tools.

✅ You are curious about the "paperless studio" and its evolution since the early 2000s.

✅ You want to understand the future of AI and AR in design from a practitioner's perspective.

✅ You are interested in "bootstrapping" a tech company rather than using VC funding.

✅ You believe in the power of community feedback to shape software development.

✅ You are a recent graduate exploring alternative career paths that blend design and technology.

📍 Show Links:

• Connect with Mark on LinkedIn
• Learn more about Morpholio

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