I was lucky enough to schedule this podcast recording on the very rare weeks when Jake Hall was not on the road. This conversation focuses on Jake's years of experience at manufacturing and engineering trade shows. He shares valuable strategies for companies who want to maximize their event spend, Including the most important strategies to take while planning, attending and following up with attendees post-show. We talk about the opportunity to capture video content with partners, clients, and your internal subject matter experts and how networking events can be just as important as the trade show itself.

Key Takeaways

• Promote trade show attendance before the event to generate interest and schedule meetings with potential customers and partners.
• Create engaging and interactive booth experiences to attract and engage attendees.
• Form partnerships and collaborations with other companies in the industry to showcase integrated solutions and expand reach.
• Capture video content at trade shows to create post-show content and leverage for marketing purposes.
• Recast manufacturing as a cool STEM industry to attract younger generations and change the perception of the industry.

Resources

• Connect with Jake on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about the Manufacturing Millennial
• Related Episode: Trade Show Marketing Strategies from Automate 2024
• Related Episode: Nimble Event Strategy in Electronics