In this episode Niamh chats with Mary Tighe, co-owner of Doulacare Ireland. Doulacare Ireland provide training to birth & postpartum doulas and also works together with over 40 Independent Doula Contractors who offer birth and postpartum support to families around Ireland.

Mary herself is an experienced birth and postpartum doula, childbirth educator, and breastfeeding counsellor. She trained as a birth doula in 2006 and has since developed a special interest in supporting clients through Pregnancy Loss and VBAC birth. Mary’s dedication to her work has been recognised in her winning Doula of the Year in 2018.

In the episode we cover the challenges and benefits of transitioning from a solo doula to a partnership and a company, the importance of mentoring, to dealing with burnout, perimenopause and bringing in employees.

Want to join over 100 birth and postpartum workers at the Birth Biz Breakthrough event on the 16th & 17th April 2024? Click here to secure your free virtual seat.

Sign up to our newsletter and get the 10 Steps to Stand Out and Get More Bookings Guide

Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective podcast, host Niamh Cassidy delves into the world of blogging, uncovering its remarkable potential for birth workers looking to expand their businesses. Niamh explores the undeniable power of blogging in today's digital landscape. Despite the prevalence of social media, she highlights compelling statistics revealing that websites with blogs receive a significant 55% more traffic. Drawing from personal experience, Niamh emphasizes the enduring impact of well-crafted blog content, which continues to attract daily visitors even years after its publication. So if you're ready to fin out why you should be blogging, listen in now!

The Birth Biz Breakthrough Event

10 Steps to Get More Clients

Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode your host Niamh Cassidy, IBCLC, Antenatal Educator and business coach & mentor to birth & postpartum workers takes you through what it means to create a mindset of balance and boundaries and how that can help you thrive in business.
Do we all have the same 24 hours in the day? Lets find out...
Topics
-Running a business and being a mother
-Running a business and other responsibilities
-Work life balance for birthworkers
-Why it's important that your business has is prioritised at times

Also, if you are looking to grow an email list after Facebook and Instagram went down and need an email provider Flodesk is really easy to use and we have 50% off to get you started.

Join our free Facebook Community to help you grow your business to consistently fully booked.

Join us in this episode of where we dive into the world of content creation and discuss how to elevate your game by avoiding common pitfalls. Host Niamh Cassidy, IBCLC and THE business coach and mentor to birth & postpartum workers, shares valuable insights on crafting content that resonates with your audience, from prioritizing their needs to infusing entertainment value into your posts. Learn why less is more, how to break down complex ideas into manageable steps, and discover the RACE marketing framework to guide your content strategy. Whether you're a doula, lactation consultant, or birth educator, this episode is packed with actionable tips to help you stop making crap content and start captivating your audience. Tune in now and take your content to the next level!

Download 10 Steps to Standing Out & Getting More Clients

Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode Niamh chats with Crystal Bantel, affectionately known as Your Tech Fairy. They discuss everything you wanted to know about email marketing and freebie funnels including:

• What is email marketing?
• What are the benefits of email marketing?
• How do you get started?
• How to nurture your subscribers 
• Using email marketing to book clients
• Making the tech side easy

Crystal specializes in guiding neurodivergent entrepreneurs through the maze of online business tech and design. With a strong focus on those with ADHD, Autism, C-PTSD, POTS, and other chronic conditions, she offers a range of services such as website design, and email marketing course, and a comprehensive 1-year group program for neurodivergent business owners who don’t feel tech savvy. Crystal is dedicated to making email marketing, social media presence, and website creation, accessible and manageable for everyone. Through her program, she aims to transform the overwhelm of tech and design into a journey of empowerment, enabling her students to build their online presence with confidence and authenticity.

https://crystalbantel.com/

Your Tech Fairy on Instagram

10 Steps to Stand Out & Get More Bookings 

Join our free Facebook Community to help you grow your business to consistently fully booked.

Are they limiting beliefs? Imposter syndrome? Or, just temporary thought patterns?
We all have mindset issues that hold us back. In this episode I go through the 5 top ones that I see in Birth & Postpartum Workers and how to overcome them.

Download the 10 Steps to Stand Out % Get More clients here 

Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast our host, Niamh Cassidy, IBCLC, chats with Rebecca Reddin about the impact of vicarious trauma on birth & postpartum workers, how to prevent it and how to treat it. 

Rebecca is a PSI and IACP accredited Counselling Psychologist and Certified Perinatal Specialist and has in-depth training on the transition to parenthood; including infertility, pregnancy, loss, birth trauma, the postnatal period and parenting. Rebecca is the Founder of Mindful Roots Counselling and provides online counselling support to women, parents and couples within the journey to motherhood. Rebecca is currently building and launching a training program around perinatal mental health so stay tuned! Originally from the US (just outside of Seattle) Rebecca moved to Kinsale, Co. Cork in 2021 with her family where she enjoys spending time with her chickens and walking along the beach.

Mentioned in the episode:
Professional Quality of Life Scale which is a self-test for burnout, compassion fatigue and vicarious trauma. https://proqol.org/proqol-measure

Free 30-minute webinar on symptoms and screening of Perinatal Mood and Anxiety Disorders for anyone working in the perinatal world and having contact with mothers. http://gem.godaddy.com/signups/e422494f4bd04086b30b82a910933c89/join

Rebecca's website www.mindfulrootscounselling.com

10 Steps to Stand Out & Get More Bookings Guide 

Join our free Facebook Community to help you grow your business to consistently fully booked.

Join us in this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast as we tackle a question buzzing in the minds of birth and postpartum professionals – "Should I niche down?" While it might seem like serving pregnant or postnatal families is niche enough, we explore the potential benefits and challenges of getting even more specific.

Discover the perks of becoming an expert in a particular area, from gaining trust to being the go-to person for a specific service. We share real-world examples, like the Instagram account dedicated solely to cooking potatoes, proving that embracing a niche can build a dedicated following.

But it's not all sunshine – we discuss the challenges, whether you're working in-person or online. Is there a big enough population for your niche in your area? Can you stand out in the vast online space? We get real about the potential hurdles.

And what if your niche doesn't take off as expected? We emphasize the importance of giving it time and being open to change. Not everyone needs to niche down, but if you decide it's for you, be strategic, be adaptable, and don't be afraid to switch things up if needed.

Tune in for a laid-back, conversation-style discussion on the ins and outs of niching down in the birth and postpartum support world. Whether you're a doula, lactation consultant, or childbirth educator, this episode is packed with insights to help you thrive in your unique niche.

Join our free Facebook Community to help you grow your business to consistently fully booked.