In this episode of Press Play: Media Strategies From Scot Media Tulsa, host Jeromee Scot explores the importance of media literacy for small business owners and nonprofit leaders. With the rise of misinformation and fake news, understanding how to analyze and evaluate media is crucial to maintaining your brand’s credibility. Jeromee breaks down how spotting fake news can safeguard your reputation and why sharing accurate, reliable content on social media is key to building trust with your audience. He also offers practical tips on how to incorporate media literacy into your marketing strategy and engage your followers with thoughtful, credible information. Tune in to learn how mastering media literacy can be a game-changer for your business or nonprofit!

Learn more about Scot Media Tulsa by visiting our website www.ScotMediaTulsa.com.

In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot dives into the importance of media training for business owners, spokespeople, nonprofit leaders, and anyone stepping in front of the camera for a news interview.

Learn why being unprepared can harm your brand and how media training equips you to deliver clear, concise messages, manage tough questions, and enhance your non-verbal communication. Jeromee also shares insights on understanding media dynamics and creating memorable sound bites to maximize the impact of your interviews. Tune in to discover how you can protect your brand’s reputation and make every media opportunity a success.

Ready to sharpen your media skills? Contact Scot Media Tulsa for personalized media training. Learn more about Scot Media Tulsa by visiting our website www.ScotMediaTulsa.com.

Don't miss this essential guide to mastering the art of on-camera interviews!

Welcome to Press Play: Media Strategies From Scot Media Tulsa, hosted by Jeromee Scot. In this podcast, we explore the world of marketing, communications, and public relations, offering practical tips and real-world strategies to help you secure the media coverage your business or clients deserve.

In this episode of Press Play: Media Strategies From Scot Media Tulsa, host Jeromee Scot shares the top 10 tips for securing media success. Whether you're a PR professional or small business owner, these actionable insights will help you craft compelling pitches, build strong relationships with journalists, and get your story noticed. From knowing your audience to leveraging social media, Jeromee breaks down everything you need to know to boost your media coverage. Tune in and learn how to stand out in today’s crowded media landscape!

Learn more about Scot Media Tulsa by visiting our website www.ScotMediaTulsa.com

In this episode of *Press Play: Media Strategies From Scot Media Tulsa*, host Jeromee Scot dives into the world of newsjacking and how public relations and media professionals can use this powerful strategy to get their clients in the headlines. Learn how to spot opportunities in breaking news, what the media looks for when covering stories, and how to position your client as a valuable expert at the perfect moment. Jeromee also shares real-life examples of successful—and not-so-successful—newsjacking efforts, offering actionable tips to ensure you’re ready to react when the next big story breaks. Whether you’re a seasoned PR pro or new to the field, this episode will give you the insights you need to use newsjacking to your advantage. Tune in and discover how to make headlines work for you!

Learn more about Jeromee Scot and his company Scot Media Tulsa by visiting www.ScotMediaTulsa.com

In this episode of *Press Play: Media Strategies From Scot Media Tulsa, we take a behind-the-scenes look at the role of a TV news producer. Learn how producers are responsible for curating stories, managing the flow of a newscast, and balancing breaking news with planned segments. We’ll also dive into the pressures they face and how they decide which stories make the cut.

For PR professionals, we’ll offer insider tips on how to craft pitches that stand out in a crowded inbox. From timing your email to tailoring your pitch to fit the station’s audience, we’ll break down strategies that will increase the chances of your story being picked up by the media.

Learn more by visiting www.ScotMediaTulsa.com

In this episode of Press Play: Media Strategies From Scot Media Tulsa, we tackle a common challenge in the PR world—rejected media pitches. Learn how to navigate client conversations when a news outlet says no, and discover actionable strategies to turn setbacks into opportunities. From refining your pitch angle to exploring niche media outlets and leveraging owned channels, this episode provides the tools you need to maintain client trust and keep moving forward, even when things don't go as planned. Tune in for expert tips on managing rejection with positivity and persistence!

In our first episode of Press Play: Media Strategies From Scot Media Tulsa, we tackle a common challenge faced by PR professionals and their clients: the frustration of not receiving interview questions in advance. Many clients expect to know exactly what will be asked during a media interview, but journalists often decline to provide this information ahead of time. Why is that?

We’ll explore the reasons behind this journalistic practice, from maintaining the authenticity of the interview to ensuring unbiased responses. Understanding these reasons can help you manage your clients’ expectations and build a stronger, more trusting relationship with the media.

But what about your clients? They still need to be prepared, even without knowing the exact questions. We’ll share practical tips on how you can coach your clients to be interview-ready, focusing on key message development, the art of pivoting, and practicing general responses to potential tough questions. With the right preparation, your clients can face any interview with confidence—even when the questions remain a mystery.

Tune in to learn how to turn this potential challenge into an opportunity for your clients to shine in any media encounter.