• Prime Day Power: Amazon's $14B Triumph and the Ripple Effect on Retail

  • Jul 24 2024
  • Length: 21 mins
  • Podcast

Prime Day Power: Amazon's $14B Triumph and the Ripple Effect on Retail By cover art

Prime Day Power: Amazon's $14B Triumph and the Ripple Effect on Retail

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  • Summary

  • Takeaways

    • Prime Day has become a significant event in the American shopper landscape, with around $14 billion in sales and a 76% increase in volume compared to the previous week.
    • Amazon's advertising business is now more profitable than its merchandising business, making Prime Day an important advertising event.
    • Other retailers, such as Walmart and Target, also benefited from Prime Day by offering their own deals and seeing increased visits from shoppers.
    • The top-selling categories during Prime Day were apparel, consumer electronics, and household essentials.
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