Print to Pixel

By: Postalytics
  • Summary

  • Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬
    Copyright 2024 Postalytics
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Episodes
  • Responsible and beneficial use of AI for fundraising with Nathan Chappell #22
    Sep 26 2024

    In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity.

    He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns.

    Chapters:

    • 00:00 - Intro
    • 01:57 - Introduction to Nathan Chappell and the Intersection of AI and Generosity
    • 09:46 - The Impact of AI on Fundraising
    • 16:12 - The Mix Between Predictive AI and Generative AI
    • 22:20 - Legitimate Concerns and Fear-Based Limitations of AI in Fundraising
    • 27:28 - The Need for Curiosity and the Grassroots Movement of Fundraising AI
    • 36:55 - Practical Applications of AI in Fundraising Campaigns
    • 42:31 - Get in touch with Nathan


    Get in touch with Nathan:

    Nathan's LinkedIn

    Chappell + Crimmins Website


    Mentions:

    Sam Altman

    Carvana

    Books:

    The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael Ashley

    Build the Life You Want by Arthur C. Brooks


    More About Postalytics:

    Postalytics Website

    LinkedIn

    Subscribe to our YouTube Channel

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    45 mins
  • Exploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21
    Sep 12 2024

    In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors.

    They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning.

    Chapters:

    • 00:00 - Intro
    • 02:35 - Mark Becker's Path to Success
    • 09:34 - Nonprofit Tech Challenges and Solutions
    • 12:04 - Success Stories in Nonprofit Tech
    • 15:41 - Key Platforms in the Nonprofit Tech Landscape
    • 24:31 - Streamlining Direct Mail for Nonprofits
    • 27:12 - Get in Touch with Mark


    Get in Touch with Mark:

    Cathexis Partners Website

    Mark Becker


    Mentions:

    Bonterra

    Event 360

    Susan G. Komen for the Cure


    More About Postalytics:

    Postalytics Website

    LinkedIn

    Subscribe to our YouTube Channel

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    29 mins
  • Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20
    Aug 27 2024

    Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition.

    She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends.

    Chapters:

    • 00:00 - Intro
    • 01:09 - Eliza's Background
    • 06:41 - Eliza's Career in MDKM
    • 10:27 - Evolution of Nonprofit Marketing and Trends for 2025
    • 14:59 - Crafting a Simple and Memorable Emotional Story
    • 18:16 - Eliza's Highlights from the Bridge Conference Panel
    • 26:06 - Juicy Questions from the Advice Column
    • 28:00 - Work-Life Balance and Personal Fulfillment
    • 30:02 - Get in Touch with Eliza


    Get in Touch with Eliza

    Eliza's LinkedIn

    MKDM Website


    Mentions:

    MDKM

    DMFA

    Amy Bobrick

    Kesi Marcano


    More About Postalytics:

    Postalytics Website

    LinkedIn

    Subscribe to our YouTube Channel

    Show more Show less
    32 mins

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