How does understanding customer psychology lead to better digital sales?

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Jon MacDonald, founder of The Good, a digital experience optimization firm. Jon explores how aligning product strategies with customer psychology and user behavior can drive digital sales. He emphasizes the importance of empathy, user testing, and combining qualitative and quantitative data to create optimal user experiences.

Learn how techniques like click pattern analysis, eye tracking, and customer journey mapping can build a strong case for usability improvements and drive business growth.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can product managers effectively navigate the complexities of B2B2C environments?

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful discussion with Tiffany Wear Johnson, Chief Product Officer at NMI and one of American Banker’s Most Influential Women in Payments (2022). Tiffany shares her expertise on transitioning from a feature-centric to a problem-focused approach in product management, especially within complex B2B2C landscapes. Learn how this shift can help manage competing priorities among different buyer personas and improve overall product strategy.

Discover practical strategies for using data and storytelling to understand product metrics, foster collaboration among stakeholders, and prioritize effectively. Tiffany also discusses organizing product teams around value streams to better understand the customer journey and drive impactful results.

Tune in to this episode to learn valuable insights from a seasoned product leader and elevate your product management skills!

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can product operations drive efficiency and data-driven decision-making in your organization?

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful conversation with Dan Corbin, a seasoned product management advocate and instructor at Pragmatic Institute. Dan discusses the critical role of product operations for today’s business environment and shares how it can streamline workflows, enhance data accessibility, and improve communication within product teams.

Explore the three pillars of product operations—business and data insights, research methodologies, and operational efficiency—and discover practical tips for implementing these strategies in your organization. Whether you're a product manager, marketer, or data-driven professional, this episode offers valuable insights to help you optimize your product management practices.

Tune in for this replay episode and learn how to elevate your product operations!

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can teams navigate the chaos of product development and effectively integrate customer feedback?

In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Christoph Steinlehner, a product management consultant and expert with over 20 years of experience in design and product development. Christoph shares his strategies for turning chaotic meetings into productive discussions, emphasizing the importance of mapping thoughts and ideas to enhance team alignment and clarity.

Discover how to integrate customer feedback into your product development process through Christoph's six-step approach, which includes impact mapping (learn more here), engaging cross-functional teams, and using visual artifacts like service blueprints. Christoph also discusses the pitfalls of traditional presentation styles and advocates for collaborative discussions that prioritize alignment over persuasion.

Tune in for actionable advice on improving your product development process and fostering better team collaboration. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can brands use storytelling to create authentic and engaging content?

In this captivating episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris speaks with Rachel Hernandez, Director of Brand Strategy at Nextnet Media. Rachel, a seasoned professional in digital content and content marketing, shares her insights on the transformative power of storytelling in creating compelling and customer-centric narratives.

Discover the importance of human connection, the use of the Hero's Journey framework, and the role of cheeky and authentic content in differentiating brands. Rachel discusses the nuances of engaging technical audiences on platforms like Reddit and emphasizes the long-term impact of storytelling on brand trust and authority.

Tune in for a deep dive into the art and science of content marketing with one of the industry's thought leaders. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can senior leadership teams overcome hurdles and improve collaboration?

In this enlightening episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with James Scouller, a distinguished leadership coach, author, and former CEO with over 47 years of experience. James shares his deep insights into building and leading winning teams, drawing from his extensive experience and recent literary success with his trilogy, "How to Build Winning Teams Again and Again."

Explore the psychological dynamics of team commitment, the importance of clear roles and goals, and the need for effective decision-making processes. James discusses how senior leaders can address challenges such as trust, open communication, and conflict resolution to foster a cohesive and high-performing team.

Tune in to gain practical advice on improving collaboration and driving success within your organization. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can experiential marketing drive purchases and foster personal connections in B2B marketing?

Join us for an engaging episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Sheila Rondeau, CEO of MogXP. With a rich background in marketing and experiential marketing, Sheila shares her insights on the importance of measurement, the impact of COVID-19 on in-person events, and innovative digital engagement strategies.

Discover the necessity of driving purchases through experiential marketing, the value of a personal approach in B2B marketing, and how to integrate effective engagement strategies into your campaigns. Sheila's journey, from rebuilding Anheuser-Busch’s beer school program to leading MogXP, offers a wealth of practical advice and industry lessons.

Tune in for actionable insights to enhance your marketing efforts with experiential strategies. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can AI be responsibly integrated into product development to meet ethical standards and human needs?

Join us for an insightful episode of the Pragmatic Product Chat Series, where host Rebecca Kalogeris interviews Cal Al-Dhubaib, a leading data scientist and entrepreneur specializing in responsible AI.

Discover the challenges and solutions in leveraging AI to enhance product value while ensuring ethical practices. Cal shares his journey, the importance of identifying the right AI problems, the necessity of human oversight, and the potential of generative AI in creating user-centric products.

Tune in for actionable insights to responsibly incorporate AI into your products and workflows.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.