How does understanding customer psychology lead to better digital sales?

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Jon MacDonald, founder of The Good, a digital experience optimization firm. Jon explores how aligning product strategies with customer psychology and user behavior can drive digital sales. He emphasizes the importance of empathy, user testing, and combining qualitative and quantitative data to create optimal user experiences.

Learn how techniques like click pattern analysis, eye tracking, and customer journey mapping can build a strong case for usability improvements and drive business growth.

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can product managers effectively navigate the complexities of B2B2C environments?

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful discussion with Tiffany Wear Johnson, Chief Product Officer at NMI and one of American Banker’s Most Influential Women in Payments (2022). Tiffany shares her expertise on transitioning from a feature-centric to a problem-focused approach in product management, especially within complex B2B2C landscapes. Learn how this shift can help manage competing priorities among different buyer personas and improve overall product strategy.

Discover practical strategies for using data and storytelling to understand product metrics, foster collaboration among stakeholders, and prioritize effectively. Tiffany also discusses organizing product teams around value streams to better understand the customer journey and drive impactful results.

Tune in to this episode to learn valuable insights from a seasoned product leader and elevate your product management skills!

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

How can product operations drive efficiency and data-driven decision-making in your organization?

In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris revisits her insightful conversation with Dan Corbin, a seasoned product management advocate and instructor at Pragmatic Institute. Dan discusses the critical role of product operations for today’s business environment and shares how it can streamline workflows, enhance data accessibility, and improve communication within product teams.

Explore the three pillars of product operations—business and data insights, research methodologies, and operational efficiency—and discover practical tips for implementing these strategies in your organization. Whether you're a product manager, marketer, or data-driven professional, this episode offers valuable insights to help you optimize your product management practices.

Tune in for this replay episode and learn how to elevate your product operations!

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.