• Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit

  • Sep 24 2020
  • Duración: 59 m
  • Podcast

Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit Por arte de portada

Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit

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  • Resumen

  • In this episode we covered topics like:

    • Strategies for building a leading DTC brand
    • Engineering a successful product-market fit
    • The psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options available
    • The 6 pillars of a successful product market fit:
      • Product. Finding a quality product and ensuring there is a need for it in the market
      • Brand. The creative process behind building a leading brand is paramount - from product photography to the look and feel of your online store
      • Community: building a community around your brand and finding supporters
      • Experience: Amazon is dominating customer service
      • Values: what are the values your brand stands for? Is it Fair trade or eco-friendly? Find what makes you unique and implement it in all areas
      • Culture: The way you scale your team and the culture you promote internally
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