In this episode we continue our exploration of the Cynefin framework and how to apply it to innovation. We have already discussed it in a previous episode (Episode 64 with Tom Kerwin). We now want to look at it from another perspective.

Our guest William Bartlett is in the field building solutions, meaning he has first hand experience with the challenges of turning the output of a discovery process, such as an idea or some other form of direction into the delivery an actual concrete product.

This space between the idea or the output of the discovery process and the actual realization of the idea is not one we have discussed much on the podcast and we look forward to exploring it further.

William is an active software engineer, he is also an agile coach and speaker. William also has a very interesting blog where he mostly writes in french, so sorry to all non french speaking listeners!

He is very active in the Cynefin community and in our discussion we will cover William's journey from agile to where he is today and how he tries to integrate these ideas in his thinking and in his work.

Learn more about William Bartlett here: https://namrats.net/

With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users.

It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/.

Steve helps organizations build more mature user research practices. He has vast experience in interviewing all kinds of users, from families eating breakfasts to rock musicians. In these interviews he has uncovered insights that informed the development of wide range of services and products such as medical information systems, wine packaging and music streaming services. Head over to portigal.com if you want to know more, find his books and the Dollars to Donuts podcast he’s hosting.

Today, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation.

She’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .

Pam: It’s great to speak with you again and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!

Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’s training the next UX generation. In the decades he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. And I can recommend his talks, his writing and his courses to anyone interested because Jared is not only a great communicator but always insightful and rarely at a loss for words!

Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework created by Dave Snowden and he has co-facilitated a workshop with Dave using a complexity framework called The Estuarine framework of Estuarine mapping which we will discuss.

Read Tom's writing on his substack where he writes about the pitfalls of OKR's, the Estuarine framework and much more!

Tom also hosts a podcast called Trigger Strategy.

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive.

Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.

Urko: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!

Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the innovation and strategy firm that does not need an introduction here since it was created by Harvard Professor Clayton Christensen. Robyn worked at BCG and was a Brand Manager at P&G where she was on the team that developed and launched Swiffer and Swiffer Wetjet.

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale.

He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.