• Prospecting vs. Marketing: Unlocking the Key to High-Quality Leads

  • Sep 13 2024
  • Length: 4 mins
  • Podcast

Prospecting vs. Marketing: Unlocking the Key to High-Quality Leads

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  • Summary

  • Many professionals confuse marketing with prospecting.

    Prospecting is proactive and direct—it's about finding and qualifying potential clients.

    Marketing, on the other hand, is proactive yet indirect, focusing on attracting prospects to you.

    Top professionals systematically use both prospecting and marketing to ensure a consistent flow of high-quality leads and achieve long-term success.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com
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