n this episode of Protecting Your Possibilities, Luke speaks with The Ohio State University basketball player Eugene Brown, III about his experiences and perspectives related to NIL. Learn more about the path and the strategy a college athlete employs when it comes to engaging in NIL.

You can follow Eugene Brown, III on social media at:

Instagram: eugenebrown3_

Twitter: eugenebrown3_

TikTok: eugenebrown3_

Business email: sybebllc@yahoo.com

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Every March, the NCAA kicks off one of the most exciting championships of the year, the NCAA Basketball Tournament — also known as March Madness®. This is the first basketball tournament in which student-athletes are able to earn compensation from their NIL. As the NCAA is always aggressive in protecting their branding, they will have to ensure student-athletes are not using the NCAA’s protected marks without permission. In this episode, Luke discusses how student-athletes should protect themselves by not using NCAA-protected marks in social media influencing.

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When athletes are presented with deals, do they really need to hire their own attorney if their agency already has one of their own? It’s important to think through who the agency lawyer is working for — is it the athlete or the agency? As Luke explains, every lawyer has the ethical obligation to put their client's best interests first. Athletes should make sure they are being served as the client. Listen to this episode to learn why it's important for athletes to have someone advocating and protecting their interests first.

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We’ve been hearing about non-fungible tokens (NFTs) for a while now – but what exactly are they, and how do they fit into the sports world? One of the best examples is to think about an NFT as a digital trading card. Athletes and others who can benefit from NFTs have multiple considerations to think about – compensation models, anti-money laundering, college students involved in name, image and likeness. Listen to this episode of Protecting Your Possibilities as Luke dives into NFTs and more.

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Name, image and likeness opportunities for student athletes continue to expand and push new boundaries. NIL collectives have popped up across the country offering substantial financial deals for athletes. How are these collectives structured, and how do they work? Is there a limit on what student athletes can be paid, or is this the wild, wild west? Luke answers these questions and more in this episode of the Protecting Your Possibilities podcast.

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There is currently only one Black head coach in the NFL. One. In a league of 32 teams made up of a majority of Black players, there is currently only one Black head coach. As we head into February’s Black History Month, and reflect on Dr. Martin Luther King, Jr. Day, Luke discusses the importance of why it matters to have diverse representation at the head coaching level of the NFL. Luke talks about how we need to have these difficult conversations in a professional, fact-based way so the league can make a positive change forward.

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The holidays are here, and Luke wishes you all the best. Stay tuned for new episodes and guests in 2022!

Name, image and likeness deals have been signed – and athletes are taking their positions. What happens when their season doesn’t go as expected, they don’t get as much playing time, or their performance isn’t what others expected? Luke talks about how to deal with these situations and how that can affect the money student athletes are making in this episode of Protecting Your Possibilities.

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