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PubCast: The future of programmatic: Episode three
Aug 20 2020
Length: 28 mins
Podcast

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PubCast: The future of programmatic: Episode three

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Summary
Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development.
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