• ✅ Building strong and nurturing relationships is essential for long-term success in business.
• ✅ Seek mutually beneficial partnerships that align with your goals and provide value beyond traditional sponsorships.
• ✅ Adaptability and leveraging technology, such as AI, can significantly enhance business operations and outcomes.

In this episode of the Explain Yourself podcast, we interview Lee, head of commercial at Juncos Hollinger Racing, an IndyCar racing team. Lee shares his responsibilities, including generating revenue through partnerships and sponsorships. He emphasizes the importance of building and nurturing relationships in business. Lee discusses the strategic approach to partnerships, highlighting how they seek brands that align with their needs and can mutually benefit from the exposure and networking opportunities provided by the racing team. He also talks about the industry's shift towards hybrid engines and the integration of AI to improve racing performance. Lee shares insights into the logistics of running a race team and the unique experiences they offer to partners and guests, making it clear why the racing environment is ideal for business development and brand exposure.

Q: What are your main responsibilities as head of commercial for Juncos Hollinger Racing?

A: I handle revenue generation through partnerships and sponsorships, ensuring we bring in mutually beneficial partners that find value in our team.

Q: How do you decide which sponsors to work with for the racing team?

A: We look for brands that align with our needs and can benefit from the exposure and networking opportunities we provide, ensuring a mutually beneficial partnership.

Q: How is the racing industry adapting to the rise of electric and hybrid engines?

A: IndyCar has introduced hybrid engines, combining battery electric and fuel, which is a significant change. We're also using AI to enhance our racing performance.

Q: What role does AI play in your racing team?

A: AI helps us build software to improve our cars' performance, ensuring everything is regulated and leveraging technology for better racing outcomes.

Q: What is the importance of building relationships in your business?

A: Building and nurturing relationships is crucial for long-term success. It's about creating genuine connections and ensuring good business practices for everyone involved.

Q: How do you create a unique experience for your business partners at races?

A: We offer an immersive experience by taking partners into the pits during races, providing close access to the cars and drivers, and allowing them to see the intricate details of racing.

00:00 Intro

00:16 Lee's Role and Responsibilities

00:45 Current Projects and Goals

01:56 Sponsorships and Partnerships

03:53 Industry Changes and Hybrid Engines

05:15 Behind the Scenes

17:53 The Importance of Relationships and Future Goals

22:27 Connect with Lee