When it comes to auto repair, trust is everything. In this episode, shop owner Gary Hinendes of Gary’s Automotive Repair shares how taking time to educate customers—especially those who feel intimidated walking into a shop—can transform fear into confidence and first-time visitors into lifelong clients. From listening more than talking to training his team on empathy and transparency, Gary reveals why putting people before profits is the smartest business strategy a shop can make.

In this fifth episode of our Endeavor to Discover series, Endeavor B2B’s Chris Messer, Executive Vice President of the Transportation Group, sits down with Mike Jones, President and CEO of Discover Leadership, and Randy O’Connor, President of D2D Development — also known as the Chief Outcome Officer.

Together, they explore what it means to focus on the outcome — how defining a shared vision, owning your commitments, and celebrating progress can transform your business, your leadership, and your life.

As drivers hold onto their vehicles longer than ever, service complexity continues to rise. In this episode, GM’s Aaron Charbonneau, Director of Dealer Service and Warranty Operations, and Patrick Meissner, Director of Strategic Service Initiatives and Accessories, discuss how technicians and shop owners navigate the growing mix of old and new technologies. From training and parts availability to customer trust and predictive maintenance, they share insights into what it takes to deliver a seamless service experience—no matter the model year.

Today, we’re talking with Dwayne Myers, CEO and co-founder of Dynamic Automotive — recently named America’s Top Small Business of 2025 by the U.S. Chamber of Commerce.

What started as a one-location repair shop in Frederick County, Maryland, has grown into seven thriving locations, nearly 60 employees, and more than 1,300 five-star reviews — all built on the belief that customers should be treated like family and employees like owners.

We’ll talk with Dwayne about the company’s journey, its people-first culture, and what it takes to build a business that truly endures.

We’re shining a spotlight on an exciting part of the automotive industry — the women who are driving innovation, leadership, and change in the aftermarket.

Joining us is Missy Stephens, Community Engagement Manager for Women in Auto Care, a community of the Auto Care Association. We’ll be talking about their upcoming events at AAPEX 2025 in Las Vegas, including the Women in Auto Care Breakfast and Awards Ceremony, where outstanding women and allies in the industry will be recognized, and the casual evening reception where connections are made and community grows.

If you want to learn more about how women are shaping the future of the aftermarket — and how you can be part of it — you won’t want to miss this conversation.

The countdown is on for one of the biggest events in the automotive world—the 2025 SEMA Show in Las Vegas. This year, the energy doesn’t stop at the convention floor. Outside, the roar of engines, the smell of burning rubber, and the adrenaline of live motorsports will take center stage as OPTIMA powers the weeklong OPTIMA Unleashed experience—capped off with SEMA Fest, the ultimate celebration of car culture.

I’m joined by Tom Gattuso, Vice President of Events for the Specialty Equipment Market Association. Tom has been shaping automotive events for more than two decades, and he’s here to give us an inside look at what’s new, what’s exciting, and how SEMA continues to push the limits of innovation, performance, and connection across the industry.

So buckle up—we’re diving into what makes this year’s SEMA Show a full-throttle experience from start to finish!

In Episode 4 of our Endeavor 2 Discover series, Chris Messer, Executive Vice President of Endeavor Business Media’s Transportation Group is joined once again by Mike Jones, President and CEO of Discover Leadership.

Today’s topic is all about the I Will Attitude—what it means to replace words like I think or I’ll try with the confidence of I will. It’s a simple shift in language that can change the way you lead, the way you work, and the way you show up every day.

Meet Robin Reneau—once a single mom who didn’t know how to check a dipstick and went through three broken-down cars in four years. Fast forward to today: she’s the first Black woman mechanic to own an independent repair shop in Georgia, running Rob the Blonde Mechanic, LLC. Robin’s journey from high school dropout to shop owner and community leader is all about resilience, representation, and proving what’s possible when you refuse to shrink yourself.