Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight.

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

Stonearch Brew Pub, Owner, Founder, CEO

https://www.stonearchbrewpub.com/

Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.

Hop Yard Ale Works, Owner, Founder, Brewer

https://hopyardaleworks.com/

Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.

Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!

00:00 Introduction and Hosts

00:27 Meet the Guests: Steve and Oliver

00:52 Steve's Brewing Journey

04:57 Oliver's Brewing Journey

09:31 The Brewing Community and Competition

10:37 Craft Beer Trends and Market

12:15 Brewing Styles and Brand Identity

14:46 The Cast Conditioning Journey

15:29 The Business Side of Beer and Food

16:24 Handling Non-Craft Beer Drinkers Who Ask for Budlight

17:08 Pizza and Beer: A Perfect Match

19:26 On-Premise vs. Off-Premise Sales

22:02 Signature Beers and Brewing Stories

25:24 The Art of Recipe Tinkering

28:35 Happy Accidents in Brewing

29:06 Conclusion and Farewell

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Hosts:

Bobby Fleshman

Allison McCoy-Fleshman

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

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Hosts:

Bobby Fleshman

Allison McCoy-Fleshman

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

00:00 Introduction and Hosts

00:14 The Importance of Marketing

00:40 Early Marketing Mistakes

01:30 Hiring Stephanie Harvey

05:06 Community Events and Foot Traffic

08:13 Mile of Music and Lager Fest

14:02 Live Music and Partnerships

17:12 Air Wisconsin Collaboration

21:51 Marketing Lessons Learned

23:38 Conclusion and Wrap-Up

What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

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Hosts:

Bobby Fleshman

Allison McCoy-Fleshman

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co