Cutting costs + raising prices now? You need this episode. Meet Justine McLean, financial educator, mentor, speaker, podcaster and author. Justine went from a $42,000 tax debt to build a profitable business and helps others get on top of their numbers. Hear Justine on simplifying money, how to make more right now and tips from her new book, Become A Business Money Magnet.

+ How she wrote her book in just 20 days

+ Justine’s journey from loathing numbers and deep debt to today

+ Success is different for everyone – and it evolves

+ Why it’s important for business owners to understand the numbers

+ Which ones are vital to wrap your head around

+ Most common mindset blocks business owners have about money

+ How to reset your money story

+ The one sure-fire way to make more money in in business now

+ Pricing tips

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Work with Justine

Read Become A Business Money Magnet

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Google Ads is its own ecosystem. For micro business owners who do most things on their own (or with a small team) it can seem way too complicated, like a black hole of disappearing money. So in this ep, I’m breaking it all down with Kaity Griffin. She’s a Google Ads gun who’s created successful ad campaigns for Showpo, Swimwear Galore and Brian Tracy. Kaity teaches small business owners and digital marketers to create seriously profitable Google Ads and cut through the tricky tech.

Hit play to hear:

+ The best-fit businesses for Google Ads

+ Google Ads vs Google search

+ Keywords explained

+ Why Google feeds you different ads every time you search

+ Main performance metrics to wrap your head around

+ Goal settings as the key to ads success

+ Ad location explained

+ Quick win vs slow burn

+ Specificity vs volume

+ Why big business use Google Ads

+ How AI is used

+ Google Ads myths busted

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Work with Kaity Griffin

Do Google Ads Bootcamp for US $30

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If you run an ecommerce business and struggle with bringing the person or people behind the brand into your website, this ep is for you. Whether your business is small or big, people buy from people they connect with. Connection builds like, trust and authority followed by revenue. Dive into this ep to learn these golden gems with examples, tips and more…

+ Talk in the first person

+ Tone of voice

+ Write a REAL about page

+ Reworking your Home page

+ Microcopy

+ Writing hi, buy product descriptions

+ Enhance user experience

+ Leveraging social proof

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